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    Social Media


    The most crucial asset in digital marketing is online presence. But what if your online company got hacked? You must have spent loads of money and time on building a solid and engaging Facebook business page. 


    But what will happen if it gets hacked. After accessing your FB account, what if someone posts something that could ruin your company’s reputation and trust?


    Is there something lacking in your Facebook page’s security that makes it vulnerable to a hack? Follow these tips to prevent your Facebook account from getting hacked!

    Do these Facebook hacks happen often? 


    According to a New York Post, Facebook hacks are pretty frequent, with 160K Facebook accounts compromised every day. 


    Most of these hacks are targeted towards high profile accounts, but small business accounts can get hacked, and individual accounts are no exception. 


    Most of the accounts are vulnerable to hackers because the users are least concerned about the security of their social media accounts.


    But why should a business owner be careful with their FB page’s security? An excellent social media presence is a perfect way to build brand recognition and increase brand awareness. 


    But it’s also an easily exploited way to tarnish a brand’s image and break the follower’s trust. Hackers could access your Facebook page by targeting personal profiles with admin control over your FB page.


    Well, “easy to guess” passwords are not the only way hackers could hack your Facebook account. They could send phishing emails or install malware on your system to exploit your passwords. 


    You could care less about the large data breaches as those happen less frequently, but that doesn’t mean you could get relaxed and leave your Facebook account vulnerable. 


    What does a hacker do to your Facebook page? 


    You might have a large following of loyal followers for your Facebook Business Page, but can you imagine your fans getting misled by the hacker to click on spam links believing you post them. 


    The most vulnerable feature that can cause huge losses is the Ad Manager of your Facebook account, as the hacker could create and promote malicious content, which could cost you a lakh before you could take any action. 

    You might have a large following of loyal followers for your Facebook Business Page, but can you imagine your fans getting misled by the hacker to click on spam links believing you post them

    Also, hackers don’t stop at these methods; they could do identity theft or even access backing accounts or other social media accounts.

    5 Strategies to prevent your Facebook 


    1. Facebook’s Security Settings Are a Saviour


    Take ample time to go through all the tips to secure your account in your Facebook account’s Security and Login section. You might notice something that’s making your FB account vulnerable. 


    Also, ensure your antivirus software is of the updated version, so they are equipped with all tools to protect your account from new and advanced viruses and malware.


    Do regular scans of your system, browse only through the latest secured browsers, and be aware of security improvements or any recent updates. 


    Don’t forget to ensure the security of the staff using your FB account, like your Facebook account’s security depends on their personal profile’s security.


    2.       A Strong Password Is a Must


    Password is the only thing that can perfectly defend your Facebook account from getting hacked. So why not make it as most robust as possible. 


    Every site has some guidelines and rules that you could follow to create the most tricky and unique password for you. It should most likely be a combination of upper-case and lower-case letters, numbers, and symbols. 


    Also, never ever use the same passwords on every site, as it makes your other accounts vulnerable if one account gets hacked. Instead, try to use different passwords for different social media accounts. 


    Be extra careful when entering your Facebook account’s password in your browser. Always enter the original domain as hackers might spoof a similar domain as Facebook to capture your FB account’s password.


    3.       Two-Factor Authentication Is the Key


    Two-Factor Authentication adds an extra layer of security as it asks for your password and does a security check every time you log in from a different device. 


    The additional security check requires you to enter a unique code sent to your phone number via SMS or email address which was previously approved. 

    Most of the accounts are vulnerable to hackers because the users are least concerned about the security of their social media accounts

    Two-Factor Authentication is the key to saving your Facebook account from getting hacked. To use it, you need to visit your Facebook Security page’s security and login tab and turn on the security feature. 


    You’ll need to provide your phone number and email address that is used to verify identity later. This feature also notifies you of any unknown accessing of your FB account from an unfamiliar device.


    4.       If using Shared Computers, Always Log Out of Facebook


    Imagine you leave a Facebook account without logging out on a device that’s not your own? You give an open offer to someone to hack your Facebook account. 


    It usually happens if you exercise different devices in different places of work, home, etc. It’s essential to log out from any shared computer; otherwise, you’ll leave your FB account open to get hacked. 


    If you can’t recollect whether you logged out of any shared computers, log out remotely from all devices. Doing so ensures that you don’t have your password leaked to a potential hacker.


    5.       Accepting Friend Requests from Unknown People Can Be Lethal


    Accepting a friend request from someone having mutual connections is a prevalent mistake people commit. 


    Hackers are always in a chance to gather as much personal data as they can to social engineer your password. They could appear as your known ones to get their friend request accepted. 


    Once they are friends, they gain access to your birthday and other personal information, leading them to know your password. Not only this, being your friend on social media, they can try to gain access to your friends, family’s accounts.  



    Nivedita Roy

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