MIT’s “Day of AI” program shows what can happen when artificial intelligence is used for good. More than 1.5 million people worldwide have taken part, proving the opportunity of social media in the age of AI is bigger than likes and shares. Platforms today can support students in learning, professionals in building careers, businesses in reaching customers, and communities in raising awareness. With the help of social media analytics tools, content ideas, scheduling platforms, and branding strategies, people across the globe are finding creative ways to connect and grow.
But the same technology that fuels social media growth hacks and helps people increase reach is also behind a surge in deepfakes and misinformation. Students face harassment, parents worry about online safety, professionals deal with reputational risks, and voters are exposed to manipulated political content. Globally, deepfakes tied to elections have risen more than 1,550 percent, showing the risk of social media in the age of AI is not limited to one group. Entire societies feel the impact when trust in information breaks down.
The opportunity of social media for students in the age of AI is real, but so is the risk of social media in the age of AI globally. To use it wisely, we need to recognize both sides — the potential to educate, connect, and empower, and the dangers of manipulation and abuse that affect people everywhere.
Opportunities of Social Media in the Age of AI
AI-powered social media is transforming how people learn, collaborate, and engage with the world. Its impact reaches far beyond students, influencing communities, businesses, and global networks. From personalized learning to civic engagement, the potential is enormous.
Personalized Learning and Skill Development for Students
