{"id":19885,"date":"2025-07-01T05:01:57","date_gmt":"2025-07-01T05:01:57","guid":{"rendered":"https:\/\/blogs.nuformsocial.com\/?p=19885"},"modified":"2026-03-31T08:51:52","modified_gmt":"2026-03-31T08:51:52","slug":"keyword-research-without-paid-tools-free-methods","status":"publish","type":"post","link":"https:\/\/www.nuformsocial.com\/blog\/keyword-research-without-paid-tools-free-methods\/","title":{"rendered":"Keyword Research Without Paid Tools: Free Methods"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19885\" class=\"elementor elementor-19885\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d16da6 e-flex e-con-boxed e-con e-parent\" data-id=\"3d16da6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a61c35f black elementor-widget elementor-widget-heading\" data-id=\"a61c35f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keyword Research Without Paid Tools: Free Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cc8d8f e-flex e-con-boxed e-con e-parent\" data-id=\"4cc8d8f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75749bb black elementor-widget elementor-widget-text-editor\" data-id=\"75749bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.nuformsocial.com\/blog\/keyword-research-in-2025\/\">Keyword research<\/a> is the foundation of every successful SEO strategy. In 2025, where competition is fiercer than ever, understanding what your audience searches for\u2014and how to appear in front of them\u2014can mean the difference between a page buried on Google and a top-ranking powerhouse.<\/p><p>While many marketers rely on premium tools, not everyone has the budget for them. The good news? You don\u2019t need to spend money to discover high-potential keywords that can skyrocket your rankings. With the right approach, free tools and smart strategies can provide equally powerful insights.<\/p><p>In this guide, you&#8217;ll learn how to master <a href=\"https:\/\/www.nuformsocial.com\/blog\/keyword-research-in-2025\/\">keyword research<\/a> using only free resources. We\u2019ll cover everything from search intent to clustering keywords, tracking performance, and avoiding common pitfalls\u2014all without mentioning any paid platforms. Let\u2019s dive in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8081d e-flex e-con-boxed e-con e-parent\" data-id=\"2b8081d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33f6201 black elementor-widget elementor-widget-heading\" data-id=\"33f6201\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Keyword Research?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25e1617 e-flex e-con-boxed e-con e-parent\" data-id=\"25e1617\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-475df5a elementor-widget elementor-widget-image\" data-id=\"475df5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-Mar-27-2026-05_10_45-PM.png\" class=\"attachment-medium size-medium wp-image-44929\" alt=\"Keyword Research Process showing identifying and analyzing search terms to understand audience needs, interests, and behaviors for SEO strategy\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8ee23f e-flex e-con-boxed e-con e-parent\" data-id=\"c8ee23f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f75a51c black elementor-widget elementor-widget-text-editor\" data-id=\"f75a51c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keyword research is the process of identifying and analyzing the words and phrases that people enter into search engines. These keywords help you understand your audience&#8217;s needs, interests, and behaviors.<\/p><p>In an SEO strategy, keyword research guides content creation, optimization, and promotion. Targeting the right keywords ensures that your content matches searcher intent, which increases visibility and engagement.<\/p><p>The biggest difference between organic and paid traffic lies in longevity and cost. Paid traffic disappears once your ad budget runs out. Organic traffic, driven by strong keyword research, continues to deliver value over time\u2014without extra cost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-801cfe3 e-flex e-con-boxed e-con e-parent\" data-id=\"801cfe3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7745e99 black elementor-widget elementor-widget-heading\" data-id=\"7745e99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Keyword Research Still Matters in 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97778b6 e-flex e-con-boxed e-con e-parent\" data-id=\"97778b6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6577ea black elementor-widget elementor-widget-text-editor\" data-id=\"f6577ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google\u2019s algorithm continues to evolve, emphasizing search intent and user experience. This makes keyword research more important than ever. It\u2019s not just about volume; it&#8217;s about relevance.<\/p><p>By choosing the right keywords:<\/p><ul><li>You attract visitors genuinely interested in your content.<\/li><li>You improve click-through rates and reduce bounce rates.<\/li><li>You build authority in your niche.<\/li><\/ul><p>In 2025, targeting the right audience with the right content requires smarter, not more expensive, keyword research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02fde39 e-flex e-con-boxed e-con e-parent\" data-id=\"02fde39\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5982907 black elementor-widget elementor-widget-heading\" data-id=\"5982907\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding Search Intent for Better Targeting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4444b9e e-flex e-con-boxed e-con e-parent\" data-id=\"4444b9e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b68cf3 black elementor-widget elementor-widget-text-editor\" data-id=\"3b68cf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search intent tells you <em>why<\/em> someone searches. Every keyword falls into one of four categories:<\/p><ul><li><strong>Informational<\/strong>: The user seeks knowledge (e.g., &#8220;how to lose weight naturally&#8221;).<\/li><li><strong>Navigational<\/strong>: The user wants a specific site (e.g., &#8220;Twitter login&#8221;).<\/li><li><strong>Commercial<\/strong>: The user is comparing options (e.g., &#8220;best laptops under $1000&#8221;).<\/li><li><strong>Transactional<\/strong>: The user is ready to act (e.g., &#8220;buy Nike running shoes&#8221;).<\/li><\/ul><p>Mapping keywords to the correct type of content ensures your page satisfies the user\u2019s need, increasing dwell time and conversion potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e324caf e-flex e-con-boxed e-con e-parent\" data-id=\"e324caf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4b17e black elementor-widget elementor-widget-heading\" data-id=\"8b4b17e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free Tools to Use Instead of Paid Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f9cdcd e-flex e-con-boxed e-con e-parent\" data-id=\"3f9cdcd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-501ad78 black elementor-widget elementor-widget-heading\" data-id=\"501ad78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Keyword Planner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1fab1b e-flex e-con-boxed e-con e-parent\" data-id=\"d1fab1b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8521d71 black elementor-widget elementor-widget-text-editor\" data-id=\"8521d71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Set up a free <a href=\"https:\/\/www.nuformsocial.com\/blog\/google-ads-keywords-how-to-find-and-use\/\">Google Ads<\/a> account (no ad spend required).<\/li><li>Use filters to find keywords by location, language, and competition level.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9775d3 e-flex e-con-boxed e-con e-parent\" data-id=\"e9775d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6361bcf black elementor-widget elementor-widget-heading\" data-id=\"6361bcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Search Console<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23dadcc e-flex e-con-boxed e-con e-parent\" data-id=\"23dadcc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d5f55 black elementor-widget elementor-widget-text-editor\" data-id=\"a7d5f55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Find high-impression, low-CTR keywords to optimize existing content.<\/li><li>Use <a href=\"https:\/\/www.nuformsocial.com\/blog\/next-gen-website-performance-benchmarking-strategies-to-outsmart-competitors\/\">website performance<\/a> reports to see how your content ranks and what users are clicking.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8e67ed e-flex e-con-boxed e-con e-parent\" data-id=\"d8e67ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e32af2 black elementor-widget elementor-widget-heading\" data-id=\"3e32af2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Trends<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1b8b26 e-flex e-con-boxed e-con e-parent\" data-id=\"a1b8b26\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afeffc1 black elementor-widget elementor-widget-text-editor\" data-id=\"afeffc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Discover rising and seasonal search terms.<\/li><li>Compare keyword popularity across regions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46b72bd e-flex e-con-boxed e-con e-parent\" data-id=\"46b72bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3de60 black elementor-widget elementor-widget-heading\" data-id=\"bd3de60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Answer The Public<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a705e6 e-flex e-con-boxed e-con e-parent\" data-id=\"1a705e6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16f12cb black elementor-widget elementor-widget-text-editor\" data-id=\"16f12cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Get real-time question-based keyword suggestions.<\/li><li>Great for generating FAQ-style content and blog post ideas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5f2bb9 e-flex e-con-boxed e-con e-parent\" data-id=\"d5f2bb9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-176fc4a black elementor-widget elementor-widget-heading\" data-id=\"176fc4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">People Also Ask (PAA) and Google Autocomplete<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae7ed0b e-flex e-con-boxed e-con e-parent\" data-id=\"ae7ed0b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6e7ef black elementor-widget elementor-widget-text-editor\" data-id=\"ff6e7ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Collect long-tail keyword variations.<\/li><li>Understand the phrasing and structure people use.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0746a1d e-flex e-con-boxed e-con e-parent\" data-id=\"0746a1d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de652c0 black elementor-widget elementor-widget-heading\" data-id=\"de652c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Uber suggest (Free Version)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c4a394 e-flex e-con-boxed e-con e-parent\" data-id=\"8c4a394\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbe6e2 black elementor-widget elementor-widget-text-editor\" data-id=\"4cbe6e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Analyze top-performing pages and keyword suggestions (limited daily searches).<\/li><li>Good for quick overviews and <a href=\"https:\/\/www.nuformsocial.com\/blog\/keyword-research-in-2025\/\">keyword Re<\/a>search comparisons.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-760b2f4 e-flex e-con-boxed e-con e-parent\" data-id=\"760b2f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2b6f0 black elementor-widget elementor-widget-heading\" data-id=\"7d2b6f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Find Long-Tail Keywords That Actually Rank<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0628298 e-flex e-con-boxed e-con e-parent\" data-id=\"0628298\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3f737 black elementor-widget elementor-widget-text-editor\" data-id=\"0c3f737\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Long-tail keywords are longer, more specific phrases (e.g., \u201cbest yoga mats for beginners 2025\u201d) that:<\/p><ul><li>Have less competition<\/li><li>Are easier to rank for<\/li><li>Attract more targeted <strong><a href=\"https:\/\/www.nuformsocial.com\/blog\/website-traffic-analysis\/\">traffic<\/a><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00362a e-flex e-con-boxed e-con e-parent\" data-id=\"a00362a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-655d17a black elementor-widget elementor-widget-heading\" data-id=\"655d17a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to find them:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21f51de e-flex e-con-boxed e-con e-parent\" data-id=\"21f51de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d48da black elementor-widget elementor-widget-text-editor\" data-id=\"59d48da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Start with a broad keyword.<\/li><li>Use autocomplete, PAA, and forums like Reddit or Quora.<\/li><li>Look at blog comments or reviews for real-world language.<\/li><li>Use Google Trends for trending long-tails.<\/li><\/ol><p>Evaluate based on relevance, specificity, and<a href=\"https:\/\/www.nuformsocial.com\/blog\/understanding-search-intent-seo\/\"> <strong>search intent<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abc8bb5 e-flex e-con-boxed e-con e-parent\" data-id=\"abc8bb5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d21a3f black elementor-widget elementor-widget-heading\" data-id=\"5d21a3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitor Analysis Without Paid Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1d34d1 e-flex e-con-boxed e-con e-parent\" data-id=\"e1d34d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f462c1 black elementor-widget elementor-widget-text-editor\" data-id=\"8f462c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reverse-engineering what already works is a smart move.<\/p><p><strong>Here\u2019s how:<\/strong><\/p><ul><li>Use site:competitor.com to find indexed pages.<\/li><li>Use intitle: keyword to see who is targeting it in the title.<\/li><li>Install free SEO Chrome extensions like Moz Bar or SEO Minion to see on-page data.<\/li><\/ul><p>Study what types of content rank for your target terms\u2014then make yours better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e537952 e-flex e-con-boxed e-con e-parent\" data-id=\"e537952\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17809e0 black elementor-widget elementor-widget-heading\" data-id=\"17809e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Analyze Keyword Difficulty Manually<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c05ec0 e-flex e-con-boxed e-con e-parent\" data-id=\"3c05ec0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0ad8f black elementor-widget elementor-widget-text-editor\" data-id=\"fe0ad8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paid tools offer keyword difficulty scores\u2014but you can estimate it manually.<\/p><ol><li><strong>Search your target keyword on Google.<\/strong><\/li><li><strong>Check the top 10 results:<\/strong><ul><li>Are they from authoritative sites?<\/li><li>Do they use the keyword in the title, URL, meta, and content?<\/li><li>Is the content fresh and comprehensive?<\/li><\/ul><\/li><\/ol><p>If the top results are weak or outdated, it\u2019s a good opportunity for you to compete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-613e268 e-flex e-con-boxed e-con e-parent\" data-id=\"613e268\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63203ac black elementor-widget elementor-widget-heading\" data-id=\"63203ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Cluster Keywords for Topic Authority<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bd2c42 e-flex e-con-boxed e-con e-parent\" data-id=\"8bd2c42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4a3c8 black elementor-widget elementor-widget-text-editor\" data-id=\"ea4a3c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Keyword clustering<\/strong> is grouping related terms into a central theme or \u201ccontent hub.\u201d<\/p><p>Example:<br \/>Main keyword: &#8220;Digital marketing&#8221;<br \/>Clusters: &#8220;Email marketing tips,&#8221; &#8220;SEO basics,&#8221; &#8220;Social media strategies&#8221;<\/p><p>Benefits:<\/p><ul><li>Builds topical authority<\/li><li>Improves internal linking<\/li><li>Boosts chances of <strong><a href=\"https:\/\/www.nuformsocial.com\/blog\/serps-ranking\/\">ranking<\/a><\/strong> for multiple terms<\/li><\/ul><p>Each cluster can be its own post, linking back to the main pillar page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5bf75e e-flex e-con-boxed e-con e-parent\" data-id=\"e5bf75e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-104d297 black elementor-widget elementor-widget-heading\" data-id=\"104d297\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mapping Keywords to the Buyer's Journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7793fd9 e-flex e-con-boxed e-con e-parent\" data-id=\"7793fd9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b61f9fa black elementor-widget elementor-widget-text-editor\" data-id=\"b61f9fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Different users are at different stages of their buying journey:<\/p><ol><li><strong>Awareness<\/strong>: Informational keywords (e.g., \u201cWhat is content marketing?\u201d)<\/li><li><strong>Consideration<\/strong>: Comparison queries (e.g., \u201cContent marketing vs SEO\u201d)<\/li><li><strong>Decision<\/strong>: Action-oriented terms (e.g., \u201cHire a content marketing agency\u201d)<\/li><\/ol><p>Align content formats accordingly: blogs, guides, case studies, landing pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9258935 e-flex e-con-boxed e-con e-parent\" data-id=\"9258935\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b340e68 black elementor-widget elementor-widget-heading\" data-id=\"b340e68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On-Page Optimization Based on Target Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a035b87 e-flex e-con-boxed e-con e-parent\" data-id=\"a035b87\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2b7a0 black elementor-widget elementor-widget-text-editor\" data-id=\"fb2b7a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Follow this checklist:<\/p><ul><li>Title tag: Include main keyword at the start.<\/li><li>Meta description: Use keyword naturally and add a CTA.<\/li><li>H1 and H2s: Include keywords and synonyms.<\/li><li>URL: Short and keyword-rich.<\/li><li>Body: Aim for natural integration, especially early in content.<\/li><\/ul><p><strong>Keyword density<\/strong>: Don\u2019t overdo it. Use synonyms, context, and related terms for better SEO in 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a103f73 e-flex e-con-boxed e-con e-parent\" data-id=\"a103f73\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f60d526 black elementor-widget elementor-widget-heading\" data-id=\"f60d526\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Use Questions as Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1acf2b e-flex e-con-boxed e-con e-parent\" data-id=\"c1acf2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8b7c2 black elementor-widget elementor-widget-text-editor\" data-id=\"2d8b7c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Questions are goldmines for SEO and featured snippets.<\/p><p><strong>Use formats like:<\/strong><\/p><ul><li>What is\u2026<\/li><li>How to\u2026<\/li><li>Can you\u2026<\/li><\/ul><p><strong>Optimize by:<\/strong><\/p><ul><li>Creating FAQ sections<\/li><li>Using headers in question format<\/li><li>Giving concise, direct answers to appear in featured snippets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-993a249 e-flex e-con-boxed e-con e-parent\" data-id=\"993a249\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aba4fd7 black elementor-widget elementor-widget-heading\" data-id=\"aba4fd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimizing Old Content Using New Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adf4fae e-flex e-con-boxed e-con e-parent\" data-id=\"adf4fae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbdcd02 black elementor-widget elementor-widget-text-editor\" data-id=\"fbdcd02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Old blogs are an SEO asset. Here\u2019s how to refresh:<\/p><ol><li>Use Search Console to find new keyword opportunities.<\/li><li>Add or update sections based on current trends.<\/li><li>Optimize title, meta, and internal links.<\/li><li>Republish with a fresh date (only if content is meaningfully updated).<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9995122 e-flex e-con-boxed e-con e-parent\" data-id=\"9995122\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ee419 black elementor-widget elementor-widget-heading\" data-id=\"d0ee419\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Role of Zero-Click Searches in Keyword Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fea049 e-flex e-con-boxed e-con e-parent\" data-id=\"3fea049\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb6f38 black elementor-widget elementor-widget-text-editor\" data-id=\"dfb6f38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Zero-click searches<\/strong> provide answers directly in the SERPs\u2014no click needed.<\/p><p>To stay visible:<\/p><ul><li>Target featured snippets<\/li><li>Structure content using bullets, numbers, and tables<\/li><li>Use schema markup for FAQs, reviews, and how-to posts<\/li><\/ul><p>Your goal: be the <strong>result<\/strong> even when users don\u2019t click.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a43539c e-flex e-con-boxed e-con e-parent\" data-id=\"a43539c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b35811 black elementor-widget elementor-widget-heading\" data-id=\"4b35811\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tracking Keyword Performance Without Paid Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb74efa e-flex e-con-boxed e-con e-parent\" data-id=\"eb74efa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5372d black elementor-widget elementor-widget-text-editor\" data-id=\"8c5372d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Use Google Search Console to:<\/strong><\/p><ul><li>Track keyword positions<\/li><li>Monitor CTR, impressions, and clicks<\/li><li>Identify underperforming content<\/li><\/ul><p><strong>Export your data into Google Sheets:<\/strong><\/p><ul><li>Create a simple tracker for top 20-50 keywords<\/li><li>Monitor changes weekly or monthly<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c173c81 e-flex e-con-boxed e-con e-parent\" data-id=\"c173c81\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e912109 black elementor-widget elementor-widget-heading\" data-id=\"e912109\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Keyword Research Mistakes to Avoid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbd35ab e-flex e-con-boxed e-con e-parent\" data-id=\"cbd35ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9555af black elementor-widget elementor-widget-text-editor\" data-id=\"b9555af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Overusing exact-match keywords<\/strong> (Google favors natural language)<\/li><li><strong>Ignoring intent<\/strong> (a common cause of low conversions)<\/li><li><strong>Not updating your research<\/strong> (keywords shift with time and trends)<\/li><\/ul><p>Stay flexible, test, and revise regularly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88ccc3d e-flex e-con-boxed e-con e-parent\" data-id=\"88ccc3d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4babe9b black elementor-widget elementor-widget-heading\" data-id=\"4babe9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advanced Tips for Smarter Keyword Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce5ffa6 e-flex e-con-boxed e-con e-parent\" data-id=\"ce5ffa6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-613022f black elementor-widget elementor-widget-text-editor\" data-id=\"613022f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Scan <strong>Reddit<\/strong> and <strong>Quora<\/strong> for niche terms and language.<\/li><li>Check <strong>YouTube comments<\/strong> for real user questions.<\/li><li>Review <strong>customer emails<\/strong>, chat logs, or product reviews.<\/li><li>Use Google\u2019s <strong>\u201crelated searches\u201d<\/strong> for expansion ideas.<\/li><\/ul><p>These insights often reveal the \u201chidden gems\u201d of your content strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe44e13 e-flex e-con-boxed e-con e-parent\" data-id=\"fe44e13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b0448 black elementor-widget elementor-widget-heading\" data-id=\"b0b0448\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Often Should You Perform Keyword Research?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26edaf9 e-flex e-con-boxed e-con e-parent\" data-id=\"26edaf9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc589b black elementor-widget elementor-widget-text-editor\" data-id=\"5fc589b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Launch phase<\/strong>: Weekly for aggressive growth.<\/li><li><strong>Maintenance phase<\/strong>: Monthly or quarterly.<\/li><\/ul><p>Update strategies during:<\/p><ul><li>Industry changes<\/li><li>Google algorithm updates<\/li><li>Shifts in audience behavior<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3d9b9d e-flex e-con-boxed e-con e-parent\" data-id=\"f3d9b9d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85028af black elementor-widget elementor-widget-heading\" data-id=\"85028af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building a Free Keyword Research Workflow (Template)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e9097d e-flex e-con-boxed e-con e-parent\" data-id=\"1e9097d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbfd63 black elementor-widget elementor-widget-heading\" data-id=\"4fbfd63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Weekly Workflow Example:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f9adef e-flex e-con-boxed e-con e-parent\" data-id=\"7f9adef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-456096b black elementor-widget elementor-widget-text-editor\" data-id=\"456096b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Use Google Trends to spot rising topics<\/li><li>Check GSC for underperforming queries<\/li><li>Research 5\u201310 new long-tail keywords<\/li><li>Cluster them and map content ideas<\/li><li>Track performance in Google Sheets<\/li><\/ol><p><strong>Delegate<\/strong> tasks like data collection, content writing, and optimization if you work with a team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6b9091 e-flex e-con-boxed e-con e-parent\" data-id=\"e6b9091\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb30515 black elementor-widget elementor-widget-heading\" data-id=\"bb30515\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82ad8ee e-flex e-con-boxed e-con e-parent\" data-id=\"82ad8ee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abfb276 black elementor-widget elementor-widget-text-editor\" data-id=\"abfb276\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keyword research is one of the most valuable skills in SEO\u2014and you don\u2019t need a paid tool to do it well. With free platforms like Google Search Console, Keyword Planner, and smart manual techniques, you can uncover powerful opportunities, build topical authority, and rank higher in search engines.<\/p><p>Consistency, strategy, and user intent are the true pillars of success. Focus on delivering value, not stuffing keywords\u2014and your rankings will follow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea667c0 e-flex e-con-boxed e-con e-parent\" data-id=\"ea667c0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae15d38 black elementor-widget elementor-widget-heading\" data-id=\"ae15d38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions (FAQs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acac524 e-flex e-con-boxed e-con e-parent\" data-id=\"acac524\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-805646f black elementor-widget elementor-widget-heading\" data-id=\"805646f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Can I do effective SEO keyword research without paid tools?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a505bd e-flex e-con-boxed e-con e-parent\" data-id=\"3a505bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7280dee black elementor-widget elementor-widget-text-editor\" data-id=\"7280dee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes, with tools like Google Search Console, Trends, and Keyword Planner, you can find valuable <a href=\"https:\/\/www.nuformsocial.com\/blog\/seo-keywords-what-they-are-how-to-use\/\">seo keywords<\/a> for free.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acc4e05 e-flex e-con-boxed e-con e-parent\" data-id=\"acc4e05\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d268e black elementor-widget elementor-widget-heading\" data-id=\"76d268e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. What\u2019s the best free keyword research tool in 2025?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30aff5e e-flex e-con-boxed e-con e-parent\" data-id=\"30aff5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771101e black elementor-widget elementor-widget-text-editor\" data-id=\"771101e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Search Console is the most insightful tool for monitoring real keyword performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdba3b2 e-flex e-con-boxed e-con e-parent\" data-id=\"fdba3b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a02a969 black elementor-widget elementor-widget-heading\" data-id=\"a02a969\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. How do I know if a keyword is too competitive?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c3a526 e-flex e-con-boxed e-con e-parent\" data-id=\"4c3a526\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d9428 black elementor-widget elementor-widget-text-editor\" data-id=\"25d9428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyze the SERP. If top results are from big brands or are highly optimized, it may be too tough to rank.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e9a0d1 e-flex e-con-boxed e-con e-parent\" data-id=\"4e9a0d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba83b92 black elementor-widget elementor-widget-heading\" data-id=\"ba83b92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. How many keywords should I target per blog post?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-756d531 e-flex e-con-boxed e-con e-parent\" data-id=\"756d531\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34607c7 black elementor-widget elementor-widget-text-editor\" data-id=\"34607c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focus on 1 primary keyword and 2\u20134 secondary\/related keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-433cb3d e-flex e-con-boxed e-con e-parent\" data-id=\"433cb3d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c04724 black elementor-widget elementor-widget-heading\" data-id=\"4c04724\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. How do I find keywords that actually drive traffic?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eb8abc e-flex e-con-boxed e-con e-parent\" data-id=\"0eb8abc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-109fe05 black elementor-widget elementor-widget-text-editor\" data-id=\"109fe05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use GSC data or check keywords that already bring impressions and clicks to your pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-011b059 e-flex e-con-boxed e-con e-parent\" data-id=\"011b059\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc0a21 black elementor-widget elementor-widget-heading\" data-id=\"fbc0a21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Are long-tail keywords still relevant?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c97dd e-flex e-con-boxed e-con e-parent\" data-id=\"a7c97dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2cf52 black elementor-widget elementor-widget-text-editor\" data-id=\"1e2cf52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Absolutely. They offer better targeting and easier rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bec9ab1 e-flex e-con-boxed e-con e-parent\" data-id=\"bec9ab1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d622efd black elementor-widget elementor-widget-heading\" data-id=\"d622efd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. How do I know if my keyword strategy is working?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67c37eb e-flex e-con-boxed e-con e-parent\" data-id=\"67c37eb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b00fc7 black elementor-widget elementor-widget-text-editor\" data-id=\"8b00fc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Track rankings, CTR, and organic traffic via GSC and Google Analytics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ea614b e-flex e-con-boxed e-con e-parent\" data-id=\"8ea614b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785b559 black elementor-widget elementor-widget-heading\" data-id=\"785b559\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. How often should I refresh keywords in existing content?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cefc005 e-flex e-con-boxed e-con e-parent\" data-id=\"cefc005\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8ad65 black elementor-widget elementor-widget-text-editor\" data-id=\"5b8ad65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every 3\u20136 months or when search trends change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Keyword Research Without Paid Tools: Free Methods Keyword research is the foundation of every successful SEO strategy. In 2025, where competition is fiercer than ever, understanding what your audience searches for\u2014and how to appear in front of them\u2014can mean the difference between a page buried on Google and a top-ranking powerhouse. While many marketers rely [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-19885","post","type-post","status-publish","format-standard","hentry","category-keyword-research"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Manisha Sharma","author_link":"https:\/\/www.nuformsocial.com\/blog\/author\/manisha\/"},"uagb_comment_info":10,"uagb_excerpt":"Keyword Research Without Paid Tools: Free Methods Keyword research is the foundation of every successful SEO strategy. In 2025, where competition is fiercer than ever, understanding what your audience searches for\u2014and how to appear in front of them\u2014can mean the difference between a page buried on Google and a top-ranking powerhouse. While many marketers rely&hellip;","_links":{"self":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/19885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/comments?post=19885"}],"version-history":[{"count":293,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/19885\/revisions"}],"predecessor-version":[{"id":44950,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/19885\/revisions\/44950"}],"wp:attachment":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/media?parent=19885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/categories?post=19885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/tags?post=19885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}