{"id":22894,"date":"2025-07-08T04:53:25","date_gmt":"2025-07-08T04:53:25","guid":{"rendered":"https:\/\/blogs.nuformsocial.com\/?p=22894"},"modified":"2025-07-17T06:17:49","modified_gmt":"2025-07-17T06:17:49","slug":"keywords-in-seo-ppc-smarter-strategy-for-2025","status":"publish","type":"post","link":"https:\/\/www.nuformsocial.com\/blog\/keywords-in-seo-ppc-smarter-strategy-for-2025\/","title":{"rendered":"Keywords in SEO & PPC: Smarter Strategy for 2025"},"content":{"rendered":"\t\t
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Keywords in SEO & PPC: Smarter Strategy for 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What Are Keywords?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In the world of digital marketing, keywords<\/strong> are the exact words or phrases that users type into search engines like Google to find information, services, or products. They form the foundation of both Search Engine Optimization (SEO)<\/strong> and Pay-Per-Click (PPC)<\/strong> advertising strategies.<\/p>

There are two primary types of keywords:<\/p>

  • SEO Keywords<\/strong> \u2013 These are used in website content to rank in the organic (non-paid)<\/strong> search results.<\/li>
  • PPC Keywords<\/strong> \u2013 These are used in ad campaigns to appear in the paid (sponsored)<\/strong> search results.<\/li><\/ul>

    For example, if a jewelry business wants to attract people searching for engagement rings, it may use keywords like \u201ccustom engagement rings\u201d<\/em>. Using the right keywords ensures your content or ads appear when potential customers search online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Why Are Keywords Important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Keywords are vital for helping search engines understand your content and match it to relevant user queries. When search engines find keywords that accurately describe the content on your page, they\u2019re more likely to rank it higher in the results.<\/p>

    And higher rankings matter\u2014a majority of users click on results from the first page of search results<\/strong>. Well-targeted keywords improve:<\/p>

    • Visibility<\/strong> in search engines<\/li>
    • Click-through rates (CTR)<\/strong><\/li>
    • Website traffic and conversions<\/strong><\/li><\/ul>

      Moreover, researching keywords gives you a window into your audience’s mind. It helps you create content that directly addresses what they\u2019re actively looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      How to Find Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Finding the right keywords can begin with a simple brainstorm. Think about what your ideal customer might search for.<\/p>

      Here are a few methods to get started:<\/p>

      • Use seed keywords<\/strong>: Start with broad terms like \u201cgold necklace\u201d or \u201crunning shoes.\u201d<\/li>
      • Check auto-suggestions<\/strong>: Google\u2019s autocomplete suggestions reveal common searches.<\/li>
      • Look at competitors<\/strong>: Analyze what terms your competitors rank for.<\/li><\/ul>

        For more precision and scale, consider using keyword research tools. These tools help:<\/p>

        • Generate keyword ideas based on a seed term<\/li>
        • Display search volume<\/strong>, difficulty<\/strong>, and trending topics<\/strong><\/li>
        • Organize keywords by intent and match type<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Finding Keywords from Seed Terms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Seed keywords<\/strong> are your starting point. They are short, broad terms that relate directly to your business or niche. For example, “wedding rings” is a seed keyword.<\/p>

          From here, you can generate more focused keyword ideas by exploring:<\/p>

          • Broad Match<\/strong> \u2013 Any search including your seed term<\/li>
          • Phrase Match<\/strong> \u2013 Keywords with your exact phrase in any order<\/li>
          • Exact Match<\/strong> \u2013 Keywords with the exact phrase in exact order<\/li><\/ul>

            Using these variations helps you capture a wider audience while maintaining relevance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            Discovering Competitor Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            One of the smartest ways to uncover high-performing keywords is to analyze your competitors<\/strong>. This process is known as keyword gap analysis<\/strong>.<\/p>

            Focus on:<\/p>

            • Missing Keywords<\/strong> \u2013 Keywords competitors rank for but you don\u2019t<\/li>
            • Weak Keywords<\/strong> \u2013 You rank, but lower than your competitors<\/li>
            • Untapped Keywords<\/strong> \u2013 Competitors target these; you haven\u2019t<\/li>
            • Strong Keywords<\/strong> \u2013 You already rank well; maintain your edge<\/li><\/ul>

              By reviewing competitor keyword strategies, you can uncover hidden opportunities and areas for improvement in your own strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              Understanding Keyword Metrics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              To choose the best keywords, it\u2019s essential to understand the metrics<\/strong> behind them. Here are the key ones:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              1. Search Intent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              What does the user want? There are four types:<\/p>

              Intent Type<\/strong><\/p><\/td>

              Description<\/strong><\/p><\/td>

              Keyword Example<\/strong><\/p><\/td><\/tr><\/thead>

              Informational<\/p><\/td>

              Seeking knowledge<\/p><\/td>

              \u201chow are diamonds made\u201d<\/p><\/td><\/tr>

              Navigational<\/p><\/td>

              Looking for a specific brand or site<\/p><\/td>

              \u201cTiffany & Co.\u201d<\/p><\/td><\/tr>

              Commercial<\/p><\/td>

              Comparing products or services<\/p><\/td>

              \u201cmoissanite vs diamond\u201d<\/p><\/td><\/tr>

              Transactional<\/p><\/td>

              Ready to make a purchase<\/p><\/td>

              \u201cbuy diamond earrings\u201d<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              2. Search Volume<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              This indicates how many times a keyword is searched monthly. A high volume can mean more potential traffic\u2014but also more competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              3. Keyword Difficulty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              This score predicts how hard it would be to rank organically. Lower difficulty often means easier wins, especially for new websites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              4. Cost Per Click (CPC)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              For paid ads, CPC shows the average cost of a single click<\/strong>. A high CPC means high commercial intent\u2014and often higher conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              5. Competitive Density<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              This metric helps you understand how many advertisers are bidding on a keyword. A high number means the space is more competitive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              How to Use Keywords in SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              Once you\u2019ve selected the right keywords, it’s time to use them strategically across your website. Here\u2019s how:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              1. Group Keywords into Clusters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              Organize your keywords by topic and intent. A keyword cluster<\/strong> includes related terms that can be targeted together on one page.<\/p>

              This avoids keyword cannibalization<\/strong>, where multiple pages target the same keyword and confuse search engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              2. Create a Keyword Map<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              Match each keyword cluster to a specific URL. For example:<\/p>

              • \u201cdiamond rings\u201d<\/em> \u2192 \/rings\/diamond\/<\/li>
              • \u201chow to clean diamond rings\u201d<\/em> \u2192 \/blog\/how-to-clean-diamond-rings\/<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                3. Optimize Title Tags and H1 Tags<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Place your primary keyword<\/strong> at the beginning of both:<\/p>

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                4. Write Compelling Meta Descriptions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                While not a ranking factor, a well-written meta description<\/strong> can increase your click-through rate. Include your main keyword and write around 100\u2013120 characters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                5. Use Secondary Keywords in Subheadings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Break your content with subheadings and include related keywords:<\/p>

                \"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                6. Add Keywords Naturally in the Body<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Include your keywords within the content\u2014especially in the first 100 words. But avoid keyword stuffing<\/strong>, which can hurt your rankings and annoy users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                7. Optimize URLs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Use clean, readable URLs with keywords:<\/p>

                \u2705 \/rings\/diamond\/lab-grown\/
                \u274c \/product\/item?ref=12345<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                How to Use Keywords in PPC Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Keywords are just as important in paid campaigns. Here\u2019s how to make the most of them in PPC:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                1. Create Keyword Groups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Group related keywords together. This improves Ad Relevance<\/strong> and Quality Score<\/strong>, which helps lower your CPC.<\/p>

                Example:
                Group: Wedding Rings<\/em>
                Keywords: \u201cbuy wedding rings,\u201d \u201cwedding bands,\u201d \u201cwedding ring sets\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                2. Choose the Right Match Types<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Google Ads offers three match types:<\/p>

                • Broad Match<\/strong> \u2013 Reaches the widest audience<\/li>
                • Phrase Match<\/strong> \u2013 Shows ads when phrases match<\/li>
                • Exact Match<\/strong> \u2013 Most precise targeting<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  3. Use Negative Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  Prevent your ads from showing for irrelevant searches. For example, a retailer who doesn\u2019t sell \u201csilver jewelry\u201d might add that as a negative keyword.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                  4. Align Keywords with Ad Copy and Landing Pages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  Ensure your ads and the linked page include the keywords being targeted. This boosts Quality Score<\/strong> and increases conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                  Pro Keyword Strategy Tips for 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                  • Target long-tail keywords<\/strong>: Phrases with 4+ words bring better-qualified traffic.<\/li>
                  • Monitor keyword trends<\/strong>: Update your list regularly based on changing user behavior.<\/li>
                  • Balance SEO and PPC<\/strong>: Use insights from both to refine your strategy.<\/li>
                  • Avoid automation overload<\/strong>: AI tools help, but human judgment is still key.<\/li><\/ul>

                    Focus on relevance over volume<\/strong>: High-volume keywords are competitive; relevance drives conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                    Final Thoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                    Keywords remain the backbone of digital marketing<\/strong> in 2025. Whether you’re aiming to rank organically<\/strong> or run profitable ads<\/strong>, a strategic approach to keyword research and placement can make or break your success.<\/p>

                    By understanding search intent, evaluating keyword metrics, and applying best practices for both SEO and PPC, you\u2019ll be well-equipped to outperform your competition and reach the right audience at the right time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                    Keywords in SEO & PPC: Smarter Strategy for 2025 What Are Keywords? In the world of digital marketing, keywords are the exact words or phrases that users type into search engines like Google to find information, services, or products. They form the foundation of both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising strategies. There […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-22894","post","type-post","status-publish","format-standard","hentry","category-keyword-research"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Manisha Sharma","author_link":"https:\/\/www.nuformsocial.com\/blog\/author\/manisha\/"},"uagb_comment_info":14,"uagb_excerpt":"Keywords in SEO & PPC: Smarter Strategy for 2025 What Are Keywords? In the world of digital marketing, keywords are the exact words or phrases that users type into search engines like Google to find information, services, or products. They form the foundation of both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising strategies. There…","_links":{"self":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/22894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/comments?post=22894"}],"version-history":[{"count":167,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/22894\/revisions"}],"predecessor-version":[{"id":27911,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/22894\/revisions\/27911"}],"wp:attachment":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/media?parent=22894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/categories?post=22894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/tags?post=22894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}