{"id":23167,"date":"2025-07-08T06:54:11","date_gmt":"2025-07-08T06:54:11","guid":{"rendered":"https:\/\/blogs.nuformsocial.com\/?p=23167"},"modified":"2026-02-16T10:09:48","modified_gmt":"2026-02-16T10:09:48","slug":"branded-vs-non-branded-keywords","status":"publish","type":"post","link":"https:\/\/www.nuformsocial.com\/blog\/branded-vs-non-branded-keywords\/","title":{"rendered":"Branded vs. Non-Branded Search Terms: Which Should You Target?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23167\" class=\"elementor elementor-23167\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8b547 e-flex e-con-boxed e-con e-parent\" data-id=\"0d8b547\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f2560 black elementor-widget elementor-widget-heading\" data-id=\"72f2560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branded vs. Non-Branded keywords: Which Should You Target?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5281abf e-flex e-con-boxed e-con e-parent\" data-id=\"5281abf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a4869 black elementor-widget elementor-widget-text-editor\" data-id=\"c5a4869\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of digital marketing, selecting the right keywords is crucial for driving targeted traffic and achieving business success. One of the most fundamental distinctions to understand is between <a href=\"https:\/\/www.nuformsocial.com\/blog\/branded-search-boost-brand-growth-conversions\/\"><strong>branded<\/strong><\/a> and non-branded keywords. Branded keywords include your company&#8217;s name or specific product names, while non-branded keywords are general search terms related to your industry or products.<\/p><p>Imagine a potential customer searching for &#8220;smartphone&#8221; versus &#8220;iPhone 15 Pro.&#8221; The former represents a non-branded search, while the latter is a branded one. Each type of keyword serves a unique purpose in your marketing strategy. By understanding how to leverage both, you can reach a wider audience and guide them through their buyer&#8217;s journey effectively.<\/p><p>This guide will walk you through the differences, benefits, and best practices for using both branded and non-branded keywords to maximize your SEO and PPC performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00f1034 e-flex e-con-boxed e-con e-parent\" data-id=\"00f1034\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c324954 black elementor-widget elementor-widget-heading\" data-id=\"c324954\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defining Branded vs. Non-Branded Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2780c1f e-flex e-con-boxed e-con e-parent\" data-id=\"2780c1f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77426cb black elementor-widget elementor-widget-text-editor\" data-id=\"77426cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Branded Keywords:<\/strong> These are search terms that specifically mention your brand name, products, services, or any direct association with your company.<\/p><p><em>Examples:<\/em><\/p><ul><li>iPhone 15 Pro<\/li><li>Microsoft Office 365<\/li><li>Nike Air Max<\/li><\/ul><p><strong>Non-Branded Keywords:<\/strong> These are more general search terms that don\u2019t mention your brand. They typically describe a product, service, or topic broadly.<\/p><p><em>Examples:<\/em><\/p><ul><li>Best smartphones 2025<\/li><li>Productivity software<\/li><li>Running shoes for women<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c26ed92 e-flex e-con-boxed e-con e-parent\" data-id=\"c26ed92\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b807ed black elementor-widget elementor-widget-heading\" data-id=\"4b807ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Difference: User Intent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34ca4b1 e-flex e-con-boxed e-con e-parent\" data-id=\"34ca4b1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-976e638 black elementor-widget elementor-widget-text-editor\" data-id=\"976e638\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branded keywords usually attract users who already know about your brand and are likely closer to making a purchase. Non-branded keywords attract users at earlier stages of the buyer\u2019s journey, <a href=\"https:\/\/www.nuformsocial.com\/blog\/understanding-search-intent-to-improve-seo\/\"><strong>user intent<\/strong><\/a> often those who are researching or exploring their options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-101600d e-flex e-con-boxed e-con e-parent\" data-id=\"101600d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1854662 black elementor-widget elementor-widget-heading\" data-id=\"1854662\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why You Should Target Both Branded and Non-Branded Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-671f066 e-flex e-con-boxed e-con e-parent\" data-id=\"671f066\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6967bbf black elementor-widget elementor-widget-heading\" data-id=\"6967bbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understanding the Buyer\u2019s Journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-737ec62 e-flex e-con-boxed e-con e-parent\" data-id=\"737ec62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-225980f black elementor-widget elementor-widget-text-editor\" data-id=\"225980f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The buyer\u2019s journey typically moves through three stages:<\/p><ol><li><strong>Awareness:<\/strong> The user realizes they have a need or problem. (Search: &#8220;How to take aerial photos&#8221;)<\/li><li><strong>Consideration:<\/strong> The user is evaluating different solutions. (Search: &#8220;Best drones for aerial photography&#8221;)<\/li><li><strong>Decision:<\/strong> The user is ready to make a purchase. (Search: &#8220;DJI Mini 4 Pro price&#8221;)<\/li><\/ol><p>Branded keywords are more effective in the decision stage, while non-branded keywords dominate the awareness and consideration stages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2681784 e-flex e-con-boxed e-con e-parent\" data-id=\"2681784\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a0cf2 black elementor-widget elementor-widget-heading\" data-id=\"a6a0cf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of Using Both:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89efd69 e-flex e-con-boxed e-con e-parent\" data-id=\"89efd69\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-114fa33 black elementor-widget elementor-widget-text-editor\" data-id=\"114fa33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Branded Keywords:<\/strong><ul><li>Capture high-intent, ready-to-buy customers<\/li><li>Reinforce brand recognition<\/li><li>Protect your brand from competitors bidding on your name<\/li><\/ul><\/li><li><strong>Non-Branded Keywords:<\/strong><ul><li>Expand reach to new audiences<\/li><li>Build brand awareness<\/li><li>Attract customers at the top and middle of the sales funnel<\/li><\/ul><\/li><\/ul><p>A balanced strategy that incorporates both is essential to ensure you&#8217;re engaging potential customers of <a href=\"https:\/\/www.nuformsocial.com\/blog\/local-seo-keywords\/\"><strong>local search<\/strong><\/a>\u00a0 at every stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6052667 e-flex e-con-boxed e-con e-parent\" data-id=\"6052667\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f71084e black elementor-widget elementor-widget-heading\" data-id=\"f71084e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maximizing Visibility with SEO and PPC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fbaf62 e-flex e-con-boxed e-con e-parent\" data-id=\"8fbaf62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35672a3 black elementor-widget elementor-widget-heading\" data-id=\"35672a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d27fb7 e-flex e-con-boxed e-con e-parent\" data-id=\"7d27fb7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3fe00 black elementor-widget elementor-widget-text-editor\" data-id=\"1d3fe00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Branded Keywords:<\/strong><ul><li>Optimize product and service pages with branded terms .<\/li><li>Create company blog posts that answer specific branded questions (e.g., &#8220;How to set up iPhone 15 Pro for beginners&#8221;).<\/li><li>Publish press releases and news updates optimized with branded keywords for <a href=\"https:\/\/www.nuformsocial.com\/services\/search-engine-optimization\"><strong>seo<\/strong><\/a> to capture brand searches.<\/li><\/ul><\/li><li><strong>Non-Branded Keywords:<\/strong><ul><li>Create educational blog posts (e.g., &#8220;How to choose the best smartphone in 2025&#8221;).<\/li><li>Develop in-depth guides and resources related to industry trends.<\/li><li>Build comparison pages (e.g., &#8220;iPhone vs. Samsung Galaxy: Which is Better?&#8221;).<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f29b12 e-flex e-con-boxed e-con e-parent\" data-id=\"6f29b12\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652d53a black elementor-widget elementor-widget-heading\" data-id=\"652d53a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PPC Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ef0a35 e-flex e-con-boxed e-con e-parent\" data-id=\"9ef0a35\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a69c990 black elementor-widget elementor-widget-text-editor\" data-id=\"a69c990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Branded Keywords:<\/strong><ul><li>Bid on your brand name to maintain top search visibility.<\/li><li>Run campaigns promoting new product launches.<\/li><li>Use competitor targeting strategies to bid on related brand names (with caution).<\/li><\/ul><\/li><li><strong>Non-Branded Keywords:<\/strong><ul><li>Run awareness campaigns targeting generic terms (e.g., &#8220;best budget smartphones&#8221;).<\/li><li>Launch problem-focused campaigns that align with user needs (e.g., &#8220;how to choose a smartphone for gaming&#8221;).<\/li><li>Create product comparison ads (e.g., &#8220;Top 5 smartphones for photographers&#8221;).<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3db7d50 e-flex e-con-boxed e-con e-parent\" data-id=\"3db7d50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4de38da black elementor-widget elementor-widget-heading\" data-id=\"4de38da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reaching Different Stages of the Sales Funnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b3dd5f e-flex e-con-boxed e-con e-parent\" data-id=\"0b3dd5f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e358b8c black elementor-widget elementor-widget-heading\" data-id=\"e358b8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Top of the Funnel (TOFU): Awareness Stage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43923a2 e-flex e-con-boxed e-con e-parent\" data-id=\"43923a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db8e42 black elementor-widget elementor-widget-text-editor\" data-id=\"7db8e42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Content:<\/strong> Educational blogs, how-to guides, general industry topics.<\/li><li><strong>Keywords:<\/strong> Non-branded, informational search terms.<\/li><li><strong>Goal:<\/strong> Attract users unfamiliar with your brand.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-849837b e-flex e-con-boxed e-con e-parent\" data-id=\"849837b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-907aa96 black elementor-widget elementor-widget-heading\" data-id=\"907aa96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Middle of the Funnel (MOFU): Consideration Stage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09e23e9 e-flex e-con-boxed e-con e-parent\" data-id=\"09e23e9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9f922 black elementor-widget elementor-widget-text-editor\" data-id=\"5b9f922\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Content:<\/strong> Product comparisons, expert guides, solution-focused articles.<\/li><li><strong>Keywords:<\/strong> Non-branded, commercial investigation terms.<\/li><li><strong>Goal:<\/strong> Build trust and position your product as a viable solution.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02f047f e-flex e-con-boxed e-con e-parent\" data-id=\"02f047f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-121c8f2 black elementor-widget elementor-widget-heading\" data-id=\"121c8f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bottom of the Funnel (BOFU): Decision Stage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82cb744 e-flex e-con-boxed e-con e-parent\" data-id=\"82cb744\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00b475d black elementor-widget elementor-widget-text-editor\" data-id=\"00b475d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Content:<\/strong> Product pages, customer testimonials, special offers.<\/li><li><strong>Keywords:<\/strong> Branded, high-intent search terms.<\/li><li><strong>Goal:<\/strong> Capture users ready to purchase.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fb4c04 e-flex e-con-boxed e-con e-parent\" data-id=\"4fb4c04\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32373ae black elementor-widget elementor-widget-heading\" data-id=\"32373ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matching Search Intent with Keyword Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fef0e5 e-flex e-con-boxed e-con e-parent\" data-id=\"5fef0e5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31dd708 black elementor-widget elementor-widget-text-editor\" data-id=\"31dd708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understanding search intent is key to keyword success. There are four types of search intent:<\/p><ol><li><strong>Informational:<\/strong> Searching for knowledge (e.g., &#8220;What is 5G?&#8221;).<\/li><li><strong>Navigational:<\/strong> Looking for a specific brand or website (e.g., &#8220;Apple support page&#8221;).<\/li><li><strong>Commercial Investigation:<\/strong> Comparing options (e.g., &#8220;Best smartphones under 50k&#8221;).<\/li><li><strong>Transactional:<\/strong> Ready to buy (e.g., &#8220;Buy iPhone 15 Pro online&#8221;).<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5378105 e-flex e-con-boxed e-con e-parent\" data-id=\"5378105\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb082be black elementor-widget elementor-widget-heading\" data-id=\"fb082be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Branded Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2491fc0 e-flex e-con-boxed e-con e-parent\" data-id=\"2491fc0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15e0b61 black elementor-widget elementor-widget-text-editor\" data-id=\"15e0b61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>SEO:<\/strong> Direct users to product pages, blogs, and company updates.<\/li><li><strong>PPC:<\/strong> Focus on transactional and navigational searchers ready to engage or buy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c2e737 e-flex e-con-boxed e-con e-parent\" data-id=\"4c2e737\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-310f2fd black elementor-widget elementor-widget-heading\" data-id=\"310f2fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Non-Branded Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c922bd e-flex e-con-boxed e-con e-parent\" data-id=\"5c922bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf4b72 black elementor-widget elementor-widget-text-editor\" data-id=\"7cf4b72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>SEO:<\/strong> Capture informational and commercial searchers with helpful content.<\/li><li><strong>PPC:<\/strong> Target users across all search intents to introduce your brand and drive conversions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f1d2c e-flex e-con-boxed e-con e-parent\" data-id=\"49f1d2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38cda23 black elementor-widget elementor-widget-heading\" data-id=\"38cda23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When to Prioritize Branded Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b738091 e-flex e-con-boxed e-con e-parent\" data-id=\"b738091\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24814ca black elementor-widget elementor-widget-heading\" data-id=\"24814ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Scenarios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d609b e-flex e-con-boxed e-con e-parent\" data-id=\"89d609b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f29740 black elementor-widget elementor-widget-text-editor\" data-id=\"6f29740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Capture high-intent traffic:<\/strong> Users are actively searching for your brand.<\/li><li><strong>Reinforce brand recognition:<\/strong> Especially useful during product launches.<\/li><li><strong>Protect market share:<\/strong> Prevent competitors from poaching your branded traffic.<\/li><li><strong>Control brand messaging:<\/strong> Ensure consistency across <a href=\"https:\/\/www.nuformsocial.com\/services\/search-engine-optimization\"><strong>SEO<\/strong><\/a>, PPC, and social media.<\/li><\/ul><p><strong>Example Strategies<\/strong><\/p><ul><li>Optimize product\/service pages for branded searches.<\/li><li>Run PPC campaigns on your brand name.<\/li><li>Develop blog posts on branded topics to educate and engage existing fans.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed00b02 e-flex e-con-boxed e-con e-parent\" data-id=\"ed00b02\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5808cd1 black elementor-widget elementor-widget-heading\" data-id=\"5808cd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When to Prioritize Non-Branded Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05f9689 e-flex e-con-boxed e-con e-parent\" data-id=\"05f9689\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca262a1 black elementor-widget elementor-widget-heading\" data-id=\"ca262a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Scenarios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a485630 e-flex e-con-boxed e-con e-parent\" data-id=\"a485630\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6345038 black elementor-widget elementor-widget-text-editor\" data-id=\"6345038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Expand reach:<\/strong> Connect with new audiences unfamiliar with your brand.<\/li><li><strong>Educate the market:<\/strong> Offer valuable content to answer common industry questions.<\/li><li><strong>Attract early-stage buyers:<\/strong> Position your brand early in the decision-making process.<\/li><\/ul><p><strong>Example Strategies<\/strong><\/p><ul><li>Create top-of-funnel blog posts addressing common questions.<\/li><li>Produce detailed buyer guides comparing multiple solutions.<\/li><li>Use PPC to target generic, problem-focused, and competitor-related searches.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59743f8 e-flex e-con-boxed e-con e-parent\" data-id=\"59743f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85c974a black elementor-widget elementor-widget-heading\" data-id=\"85c974a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Actionable Tips for Integrating Both Keyword Types<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b38983 e-flex e-con-boxed e-con e-parent\" data-id=\"3b38983\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97ce5f5 black elementor-widget elementor-widget-heading\" data-id=\"97ce5f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Conduct Balanced Keyword Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ee2e52 e-flex e-con-boxed e-con e-parent\" data-id=\"5ee2e52\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9075b80 black elementor-widget elementor-widget-text-editor\" data-id=\"9075b80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Use keyword research tools to explore both branded and non-branded opportunities.<\/li><li>Group keywords by search intent and buyer journey stage.<\/li><li>Build dedicated keyword lists for each focus area.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3f8a0d e-flex e-con-boxed e-con e-parent\" data-id=\"d3f8a0d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a277ed black elementor-widget elementor-widget-heading\" data-id=\"0a277ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Maintain Consistent Brand Messaging<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89ab549 e-flex e-con-boxed e-con e-parent\" data-id=\"89ab549\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a91ca5 black elementor-widget elementor-widget-text-editor\" data-id=\"6a91ca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Use the same tone and messaging across all content types.<\/li><li>Align your SEO, <strong><a href=\"https:\/\/www.nuformsocial.com\/blog\/what-is-ppc-pay-per-click-marketing\/\">PPC<\/a><\/strong>, and social media strategies.<\/li><li>Reinforce brand identity throughout all buyer touchpoints.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1b2c52 e-flex e-con-boxed e-con e-parent\" data-id=\"e1b2c52\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb12175 black elementor-widget elementor-widget-heading\" data-id=\"bb12175\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Regularly Track and Optimize Performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a98e490 e-flex e-con-boxed e-con e-parent\" data-id=\"a98e490\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e43d86 black elementor-widget elementor-widget-text-editor\" data-id=\"2e43d86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Set up keyword tracking tools to monitor rankings and traffic sources.<\/li><li>Adjust strategies based on changes in user behavior and market trends.<\/li><li>Re-optimize existing content with fresh keyword opportunities.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-158d25d e-flex e-con-boxed e-con e-parent\" data-id=\"158d25d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8650507 black elementor-widget elementor-widget-heading\" data-id=\"8650507\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Cross-Promote Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edb08c5 e-flex e-con-boxed e-con e-parent\" data-id=\"edb08c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8e680 black elementor-widget elementor-widget-text-editor\" data-id=\"bf8e680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Share blog posts on <strong><a href=\"https:\/\/www.nuformsocial.com\/services\/social-media-optimization\">social media optimization<\/a><\/strong> platforms.<\/li><li>Link to relevant landing pages in newsletters.<\/li><\/ul><p>Reference your content in forums and industry discussions to maximize reach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4e3e7c e-flex e-con-boxed e-con e-parent\" data-id=\"e4e3e7c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eced5f1 black elementor-widget elementor-widget-heading\" data-id=\"eced5f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adbea78 e-flex e-con-boxed e-con e-parent\" data-id=\"adbea78\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22f0b64 black elementor-widget elementor-widget-text-editor\" data-id=\"22f0b64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incorporating both branded and non-branded keywords into your SEO and PPC strategies is essential for a comprehensive and successful <a href=\"https:\/\/www.nuformsocial.com\/services\/performance-marketing\"><strong>Performance marketing<\/strong> <\/a>approach. Branded keywords help you capture high-intent users and control your brand narrative, while non-branded keywords allow you to attract new prospects, educate your audience, and build long-term trust.<\/p><p>By balancing these two keyword types, aligning with search intent, and continuously tracking performance, you can maximize your online visibility, drive meaningful engagement, and increase conversions across all stages of the buyer\u2019s journey.<\/p><p>Start building a keyword strategy that works for your unique brand and watch your SEO and PPC efforts flourish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branded vs. Non-Branded keywords: Which Should You Target? In the world of digital marketing, selecting the right keywords is crucial for driving targeted traffic and achieving business success. One of the most fundamental distinctions to understand is between branded and non-branded keywords. Branded keywords include your company&#8217;s name or specific product names, while non-branded keywords [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":43168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-23167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research"],"uagb_featured_image_src":{"full":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/digital-marketers-2.jpg",1200,924,false],"thumbnail":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/digital-marketers-2.jpg",150,116,false],"medium":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/digital-marketers-2.jpg",300,231,false],"medium_large":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/digital-marketers-2.jpg",768,591,false],"large":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/digital-marketers-2.jpg",1024,788,false],"1536x1536":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/digital-marketers-2.jpg",1200,924,false],"2048x2048":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/digital-marketers-2.jpg",1200,924,false]},"uagb_author_info":{"display_name":"Manisha Sharma","author_link":"https:\/\/www.nuformsocial.com\/blog\/author\/manisha\/"},"uagb_comment_info":5,"uagb_excerpt":"Branded vs. Non-Branded keywords: Which Should You Target? In the world of digital marketing, selecting the right keywords is crucial for driving targeted traffic and achieving business success. One of the most fundamental distinctions to understand is between branded and non-branded keywords. Branded keywords include your company&#8217;s name or specific product names, while non-branded keywords&hellip;","_links":{"self":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/23167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/comments?post=23167"}],"version-history":[{"count":197,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/23167\/revisions"}],"predecessor-version":[{"id":43531,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/23167\/revisions\/43531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/media\/43168"}],"wp:attachment":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/media?parent=23167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/categories?post=23167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/tags?post=23167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}