{"id":24793,"date":"2025-07-10T12:41:59","date_gmt":"2025-07-10T12:41:59","guid":{"rendered":"https:\/\/blogs.nuformsocial.com\/?p=24793"},"modified":"2026-02-16T05:54:14","modified_gmt":"2026-02-16T05:54:14","slug":"keyword-performance-measure-seo-results","status":"publish","type":"post","link":"https:\/\/www.nuformsocial.com\/blog\/keyword-performance-measure-seo-results\/","title":{"rendered":"Keyword Performance Explained: How to Measure &amp; Improve Your SEO and PPC Results"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24793\" class=\"elementor elementor-24793\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dddaa40 e-flex e-con-boxed e-con e-parent\" data-id=\"dddaa40\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-118d3ab black elementor-widget elementor-widget-heading\" data-id=\"118d3ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Keyword Performance: How to Measure &amp; Improve SEO Results<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e40638 e-flex e-con-boxed e-con e-parent\" data-id=\"5e40638\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476a562 black elementor-widget elementor-widget-text-editor\" data-id=\"476a562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of digital marketing, keywords are the lifeblood of both SEO and pay-per-click (PPC) advertising. But just adding keywords to your campaigns or content isn&#8217;t enough \u2014 you need to track how those keywords perform to truly drive traffic, leads, and sales.<\/p><p>Keyword performance refers to how effectively your chosen search terms help you achieve business goals \u2014 whether that\u2019s more website traffic, higher conversions, or stronger ROI. In this guide, we\u2019ll break down the key metrics (KPIs) to track, how to measure them, and proven strategies to improve performance for both organic and paid campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a44952 e-flex e-con-boxed e-con e-parent\" data-id=\"7a44952\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b53e1e9 black elementor-widget elementor-widget-heading\" data-id=\"b53e1e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.What Is Keyword Performance?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac6de11 e-flex e-con-boxed e-con e-parent\" data-id=\"ac6de11\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c04c94 black elementor-widget elementor-widget-text-editor\" data-id=\"7c04c94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keyword performance measures how well specific keywords contribute to your overall digital marketing goals. That includes how they influence your rankings on search engine results pages (SERPs), how often users click your links, how many of them convert into customers, and what return you get on your investment.<\/p><p>Effective keyword performance analysis covers both SEO and PPC efforts:<\/p><ul><li>In <strong>SEO<\/strong>, you track how your web pages rank for keywords and how those rankings drive traffic and conversions.<\/li><li>In <strong>PPC<\/strong>, you evaluate how well your paid keywords drive clicks and revenue compared to their cost.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ef52e0 e-flex e-con-boxed e-con e-parent\" data-id=\"2ef52e0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3900b black elementor-widget elementor-widget-heading\" data-id=\"1a3900b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.5 Key Keyword Performance Metrics (KPIs) to Track<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ebeddd e-flex e-con-boxed e-con e-parent\" data-id=\"8ebeddd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca06227 black elementor-widget elementor-widget-text-editor\" data-id=\"ca06227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s dive into the most critical metrics for analyzing keyword performance \u2014 and why each matters for both organic and paid campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-904d000 e-flex e-con-boxed e-con e-parent\" data-id=\"904d000\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a05bedb black elementor-widget elementor-widget-heading\" data-id=\"a05bedb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Keyword Rankings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7f96fa e-flex e-con-boxed e-con e-parent\" data-id=\"a7f96fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20dbd62 black elementor-widget elementor-widget-text-editor\" data-id=\"20dbd62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your keyword rankings indicate where your pages or ads appear on the SERP for a given keyword.<\/p><ul><li><strong>Organic ranking<\/strong> shows where your webpage appears in the unpaid search results.<\/li><li><strong>Paid ranking<\/strong> indicates your ad\u2019s position in the sponsored listings (e.g., Google Ads).<\/li><\/ul><p>Why it matters: Higher rankings = more visibility = more traffic. Research shows the first organic result gets over 20% of clicks, while the tenth result gets just 2%.<\/p><p><strong>Action Tip:<\/strong> Use a keyword tracking tool or Google Search Console to monitor how your rankings change over time. Regularly check for drops or plateaus \u2014 these signal it&#8217;s time to update content or improve targeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da153b3 e-flex e-con-boxed e-con e-parent\" data-id=\"da153b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9d305 black elementor-widget elementor-widget-heading\" data-id=\"fa9d305\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Click-Through Rate (CTR)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4553255 e-flex e-con-boxed e-con e-parent\" data-id=\"4553255\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-749fab5 black elementor-widget elementor-widget-text-editor\" data-id=\"749fab5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CTR = (Clicks \u00f7 Impressions) \u00d7 100<\/p><p>This shows the percentage of people who click your link after seeing it on the SERP.<\/p><ul><li>In organic search, CTR depends on how compelling your title and meta description are.<\/li><li>In PPC, CTR affects your Quality Score and ad placement.<\/li><\/ul><p>Why it matters: A high CTR suggests your ad or listing is relevant and persuasive. A low CTR could mean your copy or keyword match is off.<\/p><p><strong>Action Tip:<\/strong> Test different ad headlines or meta descriptions. Include your target keyword and a clear value proposition (e.g., \u201cFree Shipping\u201d or \u201c50% Off\u201d).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-560914e e-flex e-con-boxed e-con e-parent\" data-id=\"560914e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55139da black elementor-widget elementor-widget-heading\" data-id=\"55139da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Conversion Rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d72fd3c e-flex e-con-boxed e-con e-parent\" data-id=\"d72fd3c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-396c5d7 black elementor-widget elementor-widget-text-editor\" data-id=\"396c5d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conversion rate = (Conversions \u00f7 Visitors or Clicks) \u00d7 100<\/p><p>This tells you how many users took a desired action (purchase, form submission, booking, etc.).<\/p><ul><li><strong>Organic conversions<\/strong> are tracked via Google Analytics events.<\/li><li><strong>PPC conversions<\/strong> are tracked in platforms like Google Ads.<\/li><\/ul><p>Why it matters: High traffic means nothing without conversions. If your keyword drives lots of visitors but few sales, it may be attracting the wrong audience or leading to a poor landing page experience.<\/p><p><strong>Action Tip:<\/strong> Align your landing page content with the intent of the keyword. For transactional terms, use direct CTAs. For informational terms, offer guides, downloads, or email opt-ins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e960ff e-flex e-con-boxed e-con e-parent\" data-id=\"1e960ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f96c6d black elementor-widget elementor-widget-heading\" data-id=\"6f96c6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Average Cost Per Click (CPC)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39b6a48 e-flex e-con-boxed e-con e-parent\" data-id=\"39b6a48\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04ae600 black elementor-widget elementor-widget-text-editor\" data-id=\"04ae600\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the average amount you pay per click on your ad for a given keyword in PPC campaigns.<\/p><p>Why it matters: CPC helps you manage your advertising budget. Keywords with high CPCs tend to be more competitive but also more profitable \u2014 if they convert well.<\/p><p><strong>Action Tip:<\/strong> Don\u2019t only chase low-CPC keywords. Instead, focus on those that deliver a strong ROI (see next metric). Use negative keywords to avoid wasting clicks on irrelevant searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72e9f2c e-flex e-con-boxed e-con e-parent\" data-id=\"72e9f2c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5516dc6 black elementor-widget elementor-widget-heading\" data-id=\"5516dc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Return on Investment (ROI)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cf74fc e-flex e-con-boxed e-con e-parent\" data-id=\"3cf74fc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2cbae4 black elementor-widget elementor-widget-text-editor\" data-id=\"e2cbae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ROI = (Revenue from SEM \u2013 Cost of SEM) \u00f7 Cost of SEM \u00d7 100<\/p><p>This is the most important performance metric \u2014 how much money you make compared to how much you spend on content creation, SEO tools, or paid ads.<\/p><p>Why it matters: All your keyword performance metrics should ultimately roll up into ROI. If you\u2019re getting traffic but not returns, it\u2019s time to reassess your strategy.<\/p><p><strong>Action Tip:<\/strong> Focus on the keywords that consistently drive high-converting traffic. Cut out underperformers. Track ROI by campaign, keyword group, and landing page to optimize more granularly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaaa466 e-flex e-con-boxed e-con e-parent\" data-id=\"eaaa466\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-057de71 black elementor-widget elementor-widget-heading\" data-id=\"057de71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3.How to Improve Organic Keyword Performance (SEO)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a20388 e-flex e-con-boxed e-con e-parent\" data-id=\"5a20388\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-203939b black elementor-widget elementor-widget-heading\" data-id=\"203939b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Conduct Keyword Research to Uncover New Opportunities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-220015a e-flex e-con-boxed e-con e-parent\" data-id=\"220015a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b94cd black elementor-widget elementor-widget-text-editor\" data-id=\"48b94cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start by identifying keywords you\u2019re not yet ranking for but your competitors are. These \u201copportunity keywords\u201d can help you uncover gaps and create new content to capture more search traffic.<\/p><p><strong>Action Tip:<\/strong> Analyze your competitors&#8217; ranking keywords. Filter for terms they rank for but you don\u2019t. Prioritize keywords with high search volume and manageable competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df2f282 e-flex e-con-boxed e-con e-parent\" data-id=\"df2f282\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-526b872 black elementor-widget elementor-widget-heading\" data-id=\"526b872\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Match Content with Search Intent<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3b8925 e-flex e-con-boxed e-con e-parent\" data-id=\"b3b8925\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bcce3f black elementor-widget elementor-widget-text-editor\" data-id=\"1bcce3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understanding user intent is key to creating relevant, high-performing content. There are four main types of search intent:<\/p><ul><li><strong>Informational:<\/strong> Looking to learn (\u201chow to potty train a puppy\u201d)<\/li><li><strong>Navigational:<\/strong> Looking for a brand or site (\u201cPetco dog food\u201d)<\/li><li><strong>Commercial:<\/strong> Comparing options (\u201cbest organic dog food\u201d)<\/li><li><strong>Transactional:<\/strong> Ready to buy (\u201cbuy grain-free dog food online\u201d)<\/li><\/ul><p><strong>Action Tip:<\/strong> Align content format to intent. Blog posts are great for informational\/commercial queries, while product pages work best for transactional terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af9b525 e-flex e-con-boxed e-con e-parent\" data-id=\"af9b525\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-394db69 black elementor-widget elementor-widget-heading\" data-id=\"394db69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Optimize On-Page SEO Elements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-517cb53 e-flex e-con-boxed e-con e-parent\" data-id=\"517cb53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ded6ae elementor-widget elementor-widget-text-editor\" data-id=\"8ded6ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Make your pages more discoverable by optimizing:<\/p><ul><li><strong>Title tags<\/strong> (50\u201360 characters with keyword)<\/li><li><strong>Meta descriptions<\/strong> (under 105 characters with CTA)<\/li><li><strong>Headings (H1, H2s)<\/strong> with keyword variations<\/li><li><strong>URL slugs<\/strong> (clear, readable, include keyword)<\/li><li><strong>Image alt text<\/strong> with relevant context<\/li><\/ul><p>These small tweaks help both search engines and users understand your content better \u2014 increasing the likelihood of higher rankings and better CTRs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b458220 e-flex e-con-boxed e-con e-parent\" data-id=\"b458220\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6030869 black elementor-widget elementor-widget-heading\" data-id=\"6030869\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.How to Improve Paid Keyword Performance (PPC)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6abda81 e-flex e-con-boxed e-con e-parent\" data-id=\"6abda81\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daa50f5 black elementor-widget elementor-widget-heading\" data-id=\"daa50f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Improve Quality Score<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8777b92 e-flex e-con-boxed e-con e-parent\" data-id=\"8777b92\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb9f15 black elementor-widget elementor-widget-text-editor\" data-id=\"6bb9f15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google assigns a Quality Score (1 to 10) to every keyword based on:<\/p><ul><li>Expected CTR<\/li><li>Ad relevance<\/li><li>Landing page experience<\/li><\/ul><p>Higher scores = lower CPCs + better ad placements.<\/p><p><strong>Action Tip:<\/strong> Write targeted ad copy that matches your keywords and landing page content. Break keywords into smaller, more relevant ad groups for better alignment.<\/p><p>To evaluate performance accurately, it\u2019s important to understand the different types of keywords used in<strong><a href=\"https:\/\/www.nuformsocial.com\/blog\/types-of-keywords-in-seo-and-ppc\/\">SEO and PPC campaigns<\/a><\/strong> and how each impacts visibility and conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdf00c0 e-flex e-con-boxed e-con e-parent\" data-id=\"bdf00c0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317a1a1 black elementor-widget elementor-widget-heading\" data-id=\"317a1a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Use Bid Adjustments Strategically<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be709c0 e-flex e-con-boxed e-con e-parent\" data-id=\"be709c0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64dcd42 black elementor-widget elementor-widget-text-editor\" data-id=\"64dcd42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bid adjustments let you increase or decrease bids based on:<\/p><ul><li>Device type (e.g., mobile)<\/li><li>Location<\/li><li>Time of day<\/li><li>Audience segments<\/li><\/ul><p><strong>Example:<\/strong> If mobile users convert 30% better, increase mobile bids by 20% to maximize results.<\/p><p><strong>Action Tip:<\/strong> Monitor performance by device and location. Set bid modifiers where ROI is highest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-109196b e-flex e-con-boxed e-con e-parent\" data-id=\"109196b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b42417 black elementor-widget elementor-widget-heading\" data-id=\"4b42417\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Target Long-Tail Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e52f77 e-flex e-con-boxed e-con e-parent\" data-id=\"2e52f77\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8d355 black elementor-widget elementor-widget-text-editor\" data-id=\"8e8d355\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Long-tail keywords are longer, more specific phrases like \u201cgrain-free dog food for small breeds.\u201d While they have lower search volume, they tend to attract users with higher intent and lower CPCs.<\/p><p><strong>Action Tip:<\/strong> Add long-tail terms to your ad groups for more precise targeting. They often convert better and cost less than broader terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f656cd0 e-flex e-con-boxed e-con e-parent\" data-id=\"f656cd0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dac8044 black elementor-widget elementor-widget-heading\" data-id=\"dac8044\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Add Negative Keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80a7ff8 e-flex e-con-boxed e-con e-parent\" data-id=\"80a7ff8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b0078e black elementor-widget elementor-widget-text-editor\" data-id=\"0b0078e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Negative keywords prevent your ads from appearing for irrelevant searches \u2014 saving budget and improving ROI.<\/p><p><strong>Example:<\/strong> If you sell premium dog food, exclude terms like \u201ccheap,\u201d \u201cfree,\u201d or \u201chomemade.\u201d<\/p><p><strong>Action Tip:<\/strong> Review your search terms report regularly. Add irrelevant queries as negatives to fine-tune your campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5b23ab e-flex e-con-boxed e-con e-parent\" data-id=\"c5b23ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd1e8b black elementor-widget elementor-widget-heading\" data-id=\"dfd1e8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.Measuring Keyword Performance: Tools and Tactics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50febe0 e-flex e-con-boxed e-con e-parent\" data-id=\"50febe0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34f50c9 black elementor-widget elementor-widget-text-editor\" data-id=\"34f50c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To track your keyword performance effectively, use the following tools:<\/p><ul><li><strong>Google Search Console<\/strong> \u2013 For organic rankings and CTR data<\/li><li><strong>Google Analytics (GA4)<\/strong> \u2013 For organic conversion tracking<\/li><li><strong>Google Ads Dashboard<\/strong> \u2013 For paid keyword performance, CPC, and conversions<\/li><li><strong>Keyword Research Tools<\/strong> \u2013 For discovering search volume, CPC, and competition level<\/li><li><span style=\"font-size: medium;\">You can discover keyword ideas and search volume data using <\/span><strong style=\"font-size: medium;\" data-start=\"570\" data-end=\"657\"><a class=\"decorated-link\" href=\"https:\/\/www.nuformsocial.com\/blog\/google-keyword-planner\/\" target=\"_new\" rel=\"noopener\" data-start=\"572\" data-end=\"655\">Google Keyword Planner<\/a><\/strong><span style=\"font-size: medium;\"> for SEO and paid campaigns.<\/span><\/li><\/ul><p>Pro tip: Create weekly or monthly performance reports to analyze trends and identify underperforming keywords to adjust or replace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d19e0ad e-flex e-con-boxed e-con e-parent\" data-id=\"d19e0ad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d59f129 black elementor-widget elementor-widget-heading\" data-id=\"d59f129\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6.Final Thoughts: Make Every Keyword Count<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4e1394 e-flex e-con-boxed e-con e-parent\" data-id=\"a4e1394\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4c828 black elementor-widget elementor-widget-text-editor\" data-id=\"7b4c828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your digital marketing success depends on how well your keywords perform \u2014 whether you\u2019re investing in SEO, PPC, or both. Start by tracking the right KPIs, analyze your keyword effectiveness, and make data-driven improvements to your content and campaigns.<\/p><p>With the right strategy, even small keyword optimizations can lead to measurable gains in visibility, traffic, conversions, and ultimately \u2014 revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-460049b e-flex e-con-boxed e-con e-parent\" data-id=\"460049b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d65d61d black elementor-widget elementor-widget-heading\" data-id=\"d65d61d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">FAQ: Keyword Performance\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abf68be e-flex e-con-boxed e-con e-parent\" data-id=\"abf68be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40fb255 black elementor-widget elementor-widget-heading\" data-id=\"40fb255\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q1. What is a good CTR for SEO or PPC?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f86c09 e-flex e-con-boxed e-con e-parent\" data-id=\"3f86c09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8acbbc9 black elementor-widget elementor-widget-text-editor\" data-id=\"8acbbc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For organic SEO, 2\u20134% is considered average. For PPC, CTRs over 4% are generally strong but vary by industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25f7e53 e-flex e-con-boxed e-con e-parent\" data-id=\"25f7e53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f4ecf black elementor-widget elementor-widget-heading\" data-id=\"c2f4ecf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q2. How often should I check keyword performance?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4604dbe e-flex e-con-boxed e-con e-parent\" data-id=\"4604dbe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5b942 black elementor-widget elementor-widget-text-editor\" data-id=\"bd5b942\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Review core metrics weekly or bi-weekly. But make deeper strategy changes monthly or quarterly based on trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-552bdd4 e-flex e-con-boxed e-con e-parent\" data-id=\"552bdd4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d70b2da black elementor-widget elementor-widget-heading\" data-id=\"d70b2da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q3. Should I target high-volume or low-volume keywords?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e36cad2 e-flex e-con-boxed e-con e-parent\" data-id=\"e36cad2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4537a black elementor-widget elementor-widget-text-editor\" data-id=\"5d4537a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A mix is best. High-volume keywords bring visibility, while long-tail, lower-volume ones usually convert better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37e764a e-flex e-con-boxed e-con e-parent\" data-id=\"37e764a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcae45e black elementor-widget elementor-widget-heading\" data-id=\"fcae45e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q4. What\u2019s a good ROI for PPC campaigns?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2004c34 e-flex e-con-boxed e-con e-parent\" data-id=\"2004c34\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8e1d3 black elementor-widget elementor-widget-text-editor\" data-id=\"ff8e1d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It varies, but many aim for 200\u2013300% ROI (i.e., earning $2\u20133 for every $1 spent).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03a9e95 e-flex e-con-boxed e-con e-parent\" data-id=\"03a9e95\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39bf5df black elementor-widget elementor-widget-heading\" data-id=\"39bf5df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Q5. What if my keyword rankings drop suddenly?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36067b3 e-flex e-con-boxed e-con e-parent\" data-id=\"36067b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c71de black elementor-widget elementor-widget-text-editor\" data-id=\"b4c71de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Check for algorithm updates, technical SEO issues, or stronger competitor content. Update your page to stay relevant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Keyword Performance: How to Measure &amp; Improve SEO Results In the world of digital marketing, keywords are the lifeblood of both SEO and pay-per-click (PPC) advertising. But just adding keywords to your campaigns or content isn&#8217;t enough \u2014 you need to track how those keywords perform to truly drive traffic, leads, and sales. Keyword performance [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":43357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-24793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research"],"uagb_featured_image_src":{"full":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/Keyword-Performance.png",1200,924,false],"thumbnail":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/Keyword-Performance.png",150,116,false],"medium":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/Keyword-Performance.png",300,231,false],"medium_large":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/Keyword-Performance.png",768,591,false],"large":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/Keyword-Performance.png",1024,788,false],"1536x1536":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/Keyword-Performance.png",1200,924,false],"2048x2048":["https:\/\/www.nuformsocial.com\/blog\/wp-content\/uploads\/2025\/07\/Keyword-Performance.png",1200,924,false]},"uagb_author_info":{"display_name":"Manisha Sharma","author_link":"https:\/\/www.nuformsocial.com\/blog\/author\/manisha\/"},"uagb_comment_info":9,"uagb_excerpt":"Keyword Performance: How to Measure &amp; Improve SEO Results In the world of digital marketing, keywords are the lifeblood of both SEO and pay-per-click (PPC) advertising. But just adding keywords to your campaigns or content isn&#8217;t enough \u2014 you need to track how those keywords perform to truly drive traffic, leads, and sales. Keyword performance&hellip;","_links":{"self":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/24793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/comments?post=24793"}],"version-history":[{"count":158,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/24793\/revisions"}],"predecessor-version":[{"id":43359,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/24793\/revisions\/43359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/media\/43357"}],"wp:attachment":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/media?parent=24793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/categories?post=24793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/tags?post=24793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}