{"id":28650,"date":"2025-07-18T10:15:18","date_gmt":"2025-07-18T10:15:18","guid":{"rendered":"https:\/\/blogs.nuformsocial.com\/?p=28650"},"modified":"2025-08-04T10:59:11","modified_gmt":"2025-08-04T10:59:11","slug":"keyword-match-types","status":"publish","type":"post","link":"https:\/\/www.nuformsocial.com\/blog\/keyword-match-types\/","title":{"rendered":"Keyword Match Types Made Simple | Beginner\u2019s SEO Guide"},"content":{"rendered":"\t\t
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Keyword Match Types Made Simple | Beginner\u2019s SEO Guide <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ever feel like you’re throwing money into Google Ads without knowing where it’s going?<\/span><\/b> Or maybe you\u2019re creating SEO content but can\u2019t figure out why it\u2019s not ranking? The secret often lies in one underused, misunderstood weapon: <\/span>keyword match types<\/span><\/b>.<\/span>\u00a0<\/span><\/p>

These little settings can make or break your ad campaign. And if you\u2019re not using them right or not using them at all, you are probably bleeding reach, relevance or worse, ad budget.<\/span>\u00a0<\/span><\/p>

The good news? You don\u2019t need expensive software to master them. This guide breaks down everything you need to know about <\/span>keyword match types<\/span><\/b>, how they work for PPC, what they mean (or don\u2019t) for SEO, and how to build smart, high-converting campaigns using <\/span>only free tools<\/span><\/b>.<\/span>\u00a0<\/span><\/p>

Let\u2019s get into it.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What Are Keyword Match Types (And Why You Should Care)? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In Google Ads, <\/span>keyword match types decide which search queries will trigger your ads<\/span><\/b>. Think of them as precision tools:<\/span>\u00a0<\/span><\/p>

  • Want to cast a wide net and get more eyeballs? Go broad.<\/span>\u00a0<\/span><\/li><\/ul>
    • Want to hit specific searches and drive high-intent clicks? Go exact.<\/span>\u00a0<\/span><\/li><\/ul>

      The <\/span>match type you choose impacts<\/span><\/b> how much you spend, how relevant your traffic is, and how many conversions you get.<\/span>\u00a0<\/span><\/p>

      Now here\u2019s the twist: <\/span>SEO doesn\u2019t use match types <\/span><\/b>but understanding them can still help you write content that aligns with user intent, which is exactly what Google cares about.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Let\u2019s Break Down the 3 Main Match Types <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      1. Broad Match <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      This is Google Ads’ default and wildest match type. Your ad will show for searches that are related, even if the person never typed your exact keywords.<\/span>\u00a0<\/span><\/p>

      Example<\/span><\/b>: You use the keyword <\/span>interior paint<\/span>. Your ad could show for:<\/span>\u00a0<\/span><\/p>

      • \u201cbest wall colours\u201d<\/span>\u00a0<\/span><\/li><\/ul>
        • \u201cpaint for living room\u201d<\/span>\u00a0<\/span><\/li><\/ul>
          • \u201cinterior decor ideas\u201d<\/span>\u00a0<\/span><\/li><\/ul>

            Pros<\/span><\/b>: Massive reach<\/span>\u00a0
            Cons<\/span><\/b>: Low relevance, high risk of wasted clicks<\/span>\u00a0
            Use it for<\/span><\/b>: Discovery campaigns (just don\u2019t forget to monitor closely)<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            2. Phrase Match <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Your ad appears when someone searches for <\/span>the meaning of your keyword<\/span><\/b>, often in the same order.<\/span>\u00a0<\/span><\/p>

            Syntax<\/span><\/b>: “interior paint”<\/span>\u00a0
            Examples<\/span><\/b>:<\/span>\u00a0<\/span><\/p>

            • \u201cbuy interior paint online\u201d<\/span>\u00a0<\/span><\/li><\/ul>
              • \u201cinterior paint for kids’ room\u201d<\/span>\u00a0<\/span><\/li><\/ul>

                Pros<\/span><\/b>: Great balance of reach and relevance<\/span>\u00a0
                Cons<\/span><\/b>: Might still show for semi-related searches<\/span>\u00a0
                Use it for<\/span><\/b>: Mid-funnel campaigns<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                3. Exact Match <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                Your ad appears <\/span>only<\/span><\/b> when someone searches for your exact keyword or a close variant.<\/span>\u00a0<\/span><\/p>

                Syntax<\/span><\/b>: [interior paint]<\/span>\u00a0
                Examples<\/span><\/b>:<\/span>\u00a0<\/span><\/p>

                • \u201cinterior paint\u201d<\/span>\u00a0<\/span><\/li><\/ul>
                  • \u201cpaint for interior\u201d<\/span>\u00a0<\/span><\/li><\/ul>

                    Pros<\/span><\/b>: Maximum control and relevance<\/span>\u00a0
                    Cons<\/span><\/b>: Least reach<\/span>\u00a0
                    Use it for<\/span><\/b>: Conversion-focused campaigns<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                    Negative Keywords = Your Campaign\u2019s Gatekeeper <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                    Ever had your ad pop up for something totally unrelated? That\u2019s where <\/span>negative keywords<\/span><\/b> save the day.<\/span>\u00a0<\/span><\/p>

                    They tell Google what <\/span>not<\/span><\/b> to show your ad for.<\/span>\u00a0<\/span><\/p>

                    Let\u2019s say you sell interior paint but not chalkboard paint. Add \u201cchalkboard\u201d as a negative keyword, and boom\u2014no more wasted clicks.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                    Types of Negative Match: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    • Broad Negative<\/span><\/b>: Blocks if all terms are in the query (in any order)<\/span>\u00a0<\/span><\/li><\/ul>
                      • Phrase Negative<\/span><\/b>: Blocks if exact phrase appears<\/span>\u00a0<\/span><\/li><\/ul>
                        • Exact Negative<\/span><\/b>: Blocks only the exact query<\/span>\u00a0<\/span><\/li><\/ul>

                          Pro Tip<\/span><\/b>: Review your <\/span>search terms report<\/span><\/b> weekly and update your negatives. It’s the easiest way to protect your budget.<\/span>\u00a0<\/span><\/p>

                          \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                          Match Type Comparison: Reach vs Relevance <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                          Here\u2019s how the match types stack up:<\/span>\u00a0<\/span><\/p>

                          Match Type<\/span><\/b>\u00a0<\/span><\/p><\/td>

                          Reach<\/span><\/b>\u00a0<\/span><\/p><\/td>

                          Relevance<\/span><\/b>\u00a0<\/span><\/p><\/td>

                          Syntax<\/span><\/b>\u00a0<\/span><\/p><\/td>

                          Example<\/span><\/b>\u00a0<\/span><\/p><\/td><\/tr>

                          Broad<\/span>\u00a0<\/span><\/p><\/td>

                          High<\/span>\u00a0<\/span><\/p><\/td>

                          Low<\/span>\u00a0<\/span><\/p><\/td>

                          none<\/span>\u00a0<\/span><\/p><\/td>

                          interior paint<\/span>\u00a0<\/span><\/p><\/td><\/tr>

                          Phrase<\/span>\u00a0<\/span><\/p><\/td>

                          Medium<\/span>\u00a0<\/span><\/p><\/td>

                          Medium<\/span>\u00a0<\/span><\/p><\/td>

                          keyword<\/span>\u00a0<\/span><\/p><\/td>

                          interior paint<\/span>\u00a0<\/span><\/p><\/td><\/tr>

                          Exact<\/span>\u00a0<\/span><\/p><\/td>

                          Low<\/span>\u00a0<\/span><\/p><\/td>

                          High<\/span>\u00a0<\/span><\/p><\/td>

                          [keyword]<\/span>\u00a0<\/span><\/p><\/td>

                          [interior paint]<\/span>\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table>

                          General Rule<\/span><\/b>:<\/span>\u00a0<\/span><\/p>

                          • Broad = For discovery<\/span>\u00a0<\/span><\/li><\/ul>
                            • Phrase = For targeting<\/span>\u00a0<\/span><\/li><\/ul>
                              • Exact = For conversions<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                Running Smart PPC Campaigns Without Paid Tools <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                No budget for tools like SEMrush or Ahrefs? No stress. You can still crush your PPC campaigns using <\/span>only free tools<\/span><\/b>.<\/span>\u00a0<\/span><\/p>

                                Use These:<\/span><\/b>\u00a0<\/span><\/p>

                                • Google Keyword Planner<\/span><\/b> (still the OG)<\/span>\u00a0<\/span><\/li><\/ul>
                                  • Google Trends<\/span><\/b> (track what\u2019s rising)<\/span>\u00a0<\/span><\/li><\/ul>
                                    • Autocomplete & People Also Ask<\/span><\/b> (great for intent clues)<\/span>\u00a0<\/span><\/li><\/ul>

                                      \u00a0<\/span><\/p>

                                      Then group your keywords:\u00a0<\/span>\u00a0<\/span><\/p>

                                      • Branded terms<\/span><\/b> (e.g., \u201cAsian Paints\u201d)<\/span>\u00a0<\/span><\/li><\/ul>
                                        • Product-specific<\/span><\/b> (e.g., \u201ceco-friendly paint\u201d)<\/span>\u00a0<\/span><\/li><\/ul>
                                          • Competitor terms<\/span><\/b> (e.g., \u201cBerger vs Asian Paints\u201d)<\/span>\u00a0<\/span><\/li><\/ul>

                                            Clean your list manually to remove ambiguity and irrelevance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                            Prevent Keyword Cannibalization (Yes, It\u2019s a Thing) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                            Don’t let multiple ads or pages compete for the same keyword.<\/span>\u00a0<\/span><\/p>

                                            Here\u2019s how:<\/span>\u00a0<\/span><\/p>

                                            • One keyword = one ad group<\/span>\u00a0<\/span><\/li><\/ul>
                                              • Segment ad groups by theme or funnel stage<\/span>\u00a0<\/span><\/li><\/ul>
                                                • Use <\/span>cross-group negatives<\/span><\/b> to keep things clean<\/span>\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                  SEO Doesn\u2019t Use Match Types, But Intent Still Rules <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                  Match types are only for PPC, but SEO is all about <\/span>relevance and intent<\/span><\/b>. Google looks at:<\/span>\u00a0<\/span><\/p>

                                                  • On-page keyword use (titles, headings, body)<\/span>\u00a0<\/span><\/li><\/ul>
                                                    • Content structure and readability<\/span>\u00a0<\/span><\/li><\/ul>
                                                      • Engagement (time on page, bounce rate)<\/span>\u00a0<\/span><\/li><\/ul>

                                                        So while you\u2019re not \u201cmatching\u201d in the PPC sense, your <\/span>content still needs to match what people are looking for<\/span><\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                                        SEO Keyword Strategy Without Paid Tools <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                        Let\u2019s build SEO content that ranks, no subscriptions required.<\/span>\u00a0<\/span><\/p>

                                                        Use These Free Sources:<\/span><\/b>\u00a0<\/span><\/p>

                                                        • Google Keyword Planner<\/span><\/b>\u00a0<\/span><\/li><\/ul>
                                                          • Search Autocomplete<\/span><\/b>\u00a0<\/span><\/li><\/ul>
                                                            • People Also Ask<\/span><\/b>\u00a0<\/span><\/li><\/ul>
                                                              • Related Searches<\/span><\/b>\u00a0<\/span><\/li><\/ul>

                                                                Key Metrics to Watch:<\/span><\/b>\u00a0<\/span><\/p>

                                                                Metric<\/span><\/b>\u00a0<\/span><\/p><\/td>

                                                                Why It Matters<\/span><\/b>\u00a0<\/span><\/p><\/td>

                                                                For<\/span><\/b>\u00a0<\/span><\/p><\/td><\/tr>

                                                                Search Volume<\/span>\u00a0<\/span><\/p><\/td>

                                                                Demand indicator<\/span>\u00a0<\/span><\/p><\/td>

                                                                SEO & PPC<\/span>\u00a0<\/span><\/p><\/td><\/tr>

                                                                CPC<\/span>\u00a0<\/span><\/p><\/td>

                                                                Value of the term<\/span>\u00a0<\/span><\/p><\/td>

                                                                PPC<\/span>\u00a0<\/span><\/p><\/td><\/tr>

                                                                Difficulty<\/span>\u00a0<\/span><\/p><\/td>

                                                                Ranking competition<\/span>\u00a0<\/span><\/p><\/td>

                                                                SEO<\/span>\u00a0<\/span><\/p><\/td><\/tr>

                                                                Intent<\/span>\u00a0<\/span><\/p><\/td>

                                                                Are people buying or browsing?<\/span>\u00a0<\/span><\/p><\/td>

                                                                Both<\/span>\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                                                Final Takeaway: You Don\u2019t Need Paid Tools to Win <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                                Whether you\u2019re launching your first Google Ads campaign or writing your 50th blog post, <\/span>understanding keyword match types gives you the edge<\/span><\/b>.<\/span>\u00a0<\/span><\/p>

                                                                • Use <\/span>broad match<\/span><\/b> to explore<\/span>\u00a0<\/span><\/li><\/ul>
                                                                  • Use <\/span>phrase match<\/span><\/b> to refine<\/span>\u00a0<\/span><\/li><\/ul>
                                                                    • Use <\/span>exact match<\/span><\/b> to convert<\/span>\u00a0<\/span><\/li><\/ul>
                                                                      • Use <\/span>negative keywords<\/span><\/b> to protect your budget<\/span>\u00a0<\/span><\/li><\/ul>
                                                                        • Use <\/span>free tools<\/span><\/b> to unlock insights<\/span>\u00a0<\/span><\/li><\/ul>

                                                                          Your strategy doesn\u2019t need to be expensive, it just needs to be <\/span>smart<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                                                          Quick FAQs <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                                          1: Do match types affect SEO? \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                                          Nope. SEO is all about context and quality, not syntax.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                                                          2: Best match type for beginners?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                                          Phrase match. <\/span>It\u2019s<\/span> the Goldilocks zone of PPC.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                                                          3: Can I do this without tools? \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                                          100% yes. Google\u2019s own free tools are powerful if you know how to use them.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                                                          4: Should I mix match types?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                                                          Yes! Just keep your ad groups organized and clean<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                                                          Found this helpful? Share it with your team or drop your keyword questions below. No more guesswork just results. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                                                                          Keyword Match Types Made Simple | Beginner\u2019s SEO Guide Ever feel like you’re throwing money into Google Ads without knowing where it’s going? Or maybe you\u2019re creating SEO content but can\u2019t figure out why it\u2019s not ranking? The secret often lies in one underused, misunderstood weapon: keyword match types.\u00a0 These little settings can make or […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-28650","post","type-post","status-publish","format-standard","hentry","category-keyword-research"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Manisha Sharma","author_link":"https:\/\/www.nuformsocial.com\/blog\/author\/manisha\/"},"uagb_comment_info":3,"uagb_excerpt":"Keyword Match Types Made Simple | Beginner\u2019s SEO Guide Ever feel like you’re throwing money into Google Ads without knowing where it’s going? Or maybe you\u2019re creating SEO content but can\u2019t figure out why it\u2019s not ranking? The secret often lies in one underused, misunderstood weapon: keyword match types.\u00a0 These little settings can make or…","_links":{"self":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/28650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/comments?post=28650"}],"version-history":[{"count":140,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/28650\/revisions"}],"predecessor-version":[{"id":33066,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/posts\/28650\/revisions\/33066"}],"wp:attachment":[{"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/media?parent=28650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/categories?post=28650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nuformsocial.com\/blog\/wp-json\/wp\/v2\/tags?post=28650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}