{"id":30419,"date":"2025-07-22T10:04:18","date_gmt":"2025-07-22T10:04:18","guid":{"rendered":"https:\/\/blogs.nuformsocial.com\/?p=30419"},"modified":"2026-03-07T07:49:44","modified_gmt":"2026-03-07T07:49:44","slug":"gained-and-lost-keyword-rankings","status":"publish","type":"post","link":"https:\/\/www.nuformsocial.com\/blog\/gained-and-lost-keyword-rankings\/","title":{"rendered":"Google Update Guide: Track Your Gained and Lost Keyword Rankings"},"content":{"rendered":"\t\t
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Google Update Guide: Track Your Gained and Lost Keyword Rankings<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Why Keyword Ranking Fluctuations Matter in 2025 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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It\u2019s 8:30 AM. You sip your coffee, scroll through Twitter, and see buzz about a new Google algorithm update. You check your Google Analytics and notice your traffic has dropped. A sinking feeling sets in. You open your keyword tracking tool\u2014it shows no major changes. But something is clearly off.\u00a0<\/p>

This is the moment when understanding your keyword rankings becomes crucial. You need to know which keywords gained visibility and which lost keyword rankings\u2014and fast. The ability to target the right keywords in the aftermath of a core update can make or break your recovery strategy.\u00a0<\/p>

In 2025, with constant SERP shifts, volatility, and AI-enhanced search behaviors, keyword tracking has become less about vanity metrics and more about action-oriented insight.\u00a0<\/p>

In this guide, we\u2019ll walk you through a practical, repeatable process using Google Analytics, Google Search Console, and Semrush to uncover the keywords you\u2019ve gained or lost due to an algorithm update\u2014so you can adapt your SEO strategy with clarity and confidence.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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II. Step 1: Use Google Analytics to Track Keyword Ranking Drops or Gains <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Before diving into individual keyword rankings, we need to identify which pages gained or lost organic traffic.\u00a0<\/p>

Accessing the All Pages Report:\u00a0<\/p>

  1. Open Google Analytics\u00a0<\/li><\/ol>
    1. Navigate to: Behavior > Site Content > All Pages\u00a0<\/li><\/ol>
      1. Set your segment to Organic Traffic<\/i>\u00a0<\/li><\/ol>
        1. Adjust your date range to reflect traffic post-update\u00a0<\/li><\/ol>

          If your business is seasonal, compare year-over-year. Otherwise, compare with the previous week.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          Why Focus on Entrances? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          Choose Entrances<\/i> over Sessions or Pageviews. Entrances reflect the number of visitors who entered your site through specific pages from search\u2014directly tied to ranking changes. Unlike sessions, which can include internal navigation, entrances offer cleaner attribution to SEO performance.\u00a0<\/p>

          Sort your report by entrances in descending order and export data to identify the pages most affected by the Google algorithm update.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          III. Step 2: Analyze Keyword Movements Using Semrush <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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          With your impacted pages <\/span>identified<\/span>, <\/span>it\u2019s<\/span> time to dig into the <\/span><\/span>gained keywords<\/span><\/span> and <\/span><\/span>lost keyword rankings<\/span><\/span> associated with each page.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          Using Semrush Organic Research: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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