Want to get noticed by people? You have an awesome website with engaging content on it, but does it get views and social shares? Do people follow you on social media sites? Online Presence is the answer to all questions!
With the boom in digital devices and the outbreak of the COVID-19 virus, in this pandemic, the screen time of users is at its peak. In this digital revolution, businesses are competing to create their own identity and build brand recognition. In simple terms, they are trying to build an online presence.
What is an online presence?
Online presence translates into how easy it is to find your business online. It is the collection of activities and content under the name of your business that can be found online via searches.
Why increase online presence?
In this COVID-19 pandemic, everything has shifted online. People are scrolling their smartphones to find visual content as they have increased leisure time. This is the right time for your business to create an impression in their minds. If they are familiar with the services you offer or the products you sell, they start trusting you. If they see your brand in most social media posts, articles, blogs or even video content, they are more likely to choose you over an offline business that used to be popular in the pre-pandemic era.
What are the benefits of increasing an online presence?
Here are some of the benefits of an online presence that can help you grow your business:
1. Helps your customer find you
Around 81% of people search for a product or service online, so having a good online presence will help customers find you easily. A well-optimized website for mobile will drive more traffic as people are using mobile phones more during the COVID-19 Pandemic. Being in their homes, people are increasingly using smartphones to order food, products or even services from the comfort of their homes. If your brand consistently ranks in searches done by users on mobile, they are more likely to purchase your product or services next time.
2. Increases your reach
Having an online presence directly affects your reach. You could reach more customers online as compared to offline due to the COVID-19 pandemic. In this pandemic era, digital spaces and virtual connections are rising, so conducting a virtual tour or Zoom event could increase your reach to more people and establish your brand. An online presence helps you interact with your customer and provide them with a good user experience and thus increases your brand visibility.
3. Increases your credibility
With 82% of people making a purchase decision based on a Google search, a small business needs to maintain good and updated online reviews. A strong online presence allows you to create an online personality or a virtual brand. People are more likely to purchase from a company they’ve heard of. With the onset of the COVID-19 pandemic, people have shifted online to order products or services, so businesses with a good online presence look more credible.
The more you appear in the searches by a user, the more chances you have to sell your product or services to them. Online presence helps build brand reputation and recognition increases brand visibility, and let the users know about the products and service you’re selling when they search for related keywords. The more tailored online presence you have, the more reliable you look and win the trust of people more often. Research by Google showed, around 97% of people search for local businesses online so what are you waiting for?